AI isn’t only the future of social media; it’s the driving force behind today’s content creation, strategy development, and daily workflows. For an accurate view of how the industry leverages artificial intelligence, this report is essential. We surveyed hundreds of social media managers, freelancers, agency professionals, and content creators, finding that 96% now use AI for social media tasks, with nearly 75% depending on it daily. AI has transformed from a “nice-to-have” into a must-have tool for nearly every social media professional. What are the leading AI applications in social media? Practically everything. Social media experts utilize AI to brainstorm post ideas (the most common use at 78%), write captions, tailor content to various channels, design graphics, and automate repetitive tasks. AI has moved beyond being just a fancy option for early adopters. However, it’s not solely about speed. The human element remains crucial, as 45% of social media professionals express caution about expanding AI use due to quality concerns. Over a third admit they don’t measure the actual performance of their AI-generated content, highlighting that new technology inevitably raises new questions. Despite widespread buzz, hype, and high adoption rates, spending remains modest: half of respondents depend only on free AI tools, and nearly two-thirds of social media managers don’t plan to increase their AI budgets this year. Most focus on maximizing creativity with existing resources, finding value in free or affordable options. This report also includes quotes, real statistics, and actionable benchmarks such as: - 79% say AI enables them to produce more content, faster.

- 65% use AI for at least half of their posts. - Only 3. 6% do not use AI at all in their social media workflows. Want the full insights?Download the State of AI in Social Media 2025 Report now: Download it now Fill out the form to receive your free copy of the State of AI in Social Media 2025 Report. Email (required) Yes, send me actionable tips, tools, and offers to grow my online presence with Metricool. Metricool Software, S. L. processes your data to deliver the full State of AI in Social Media 2025 Report and to send you updates and promotions if you opt-in. You have rights to access, correct, delete, limit, object to data processing, and request data portability. Contact [email protected] to exercise these rights. See our Privacy Policy for more information. Social media marketing is more than just posting content… With Metricool, manage your content from start to finish all in one place: Plan your posts, monitor competitors, track analytics, and create custom reports—all from a single dashboard with no need to switch platforms.