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Dec. 24, 2025, 1:16 p.m.
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HTC Launches AI-Powered VIVE Smartglasses with Open Platform Approach

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Taiwan's HTC is leveraging an open platform strategy to expand its presence in the rapidly growing smartglasses market with its new AI-powered eyewear. Unlike competitors that rely on single AI systems, HTC’s VIVE smartglasses support multiple AI platforms, including Google's Gemini and OpenAI, enabling users to choose and benefit from advancements across various models. Charles Huang, HTC's senior vice president of global sales and marketing, emphasized the fast pace of AI development and the intense competition among large language model developers that demand substantial resources. By adopting an open approach, HTC aims to harness the strengths of different AI platforms rather than restricting itself to a closed ecosystem. This contrasts with Meta’s smartglasses, which run solely on Meta AI, and Chinese brands that integrate domestic AI models into their devices. HTC’s strategy could offer greater flexibility and appeal to a broader user base in the smartglasses industry.

Taiwan-based HTC is banking on its open platform approach to gain market share in the rapidly expanding smartglasses sector, as its newly introduced AI-powered eyewear lets users select which AI model to utilize, according to an executive. "AI is rapidly progressing, and developers of large language models are involved in a resource-intensive arms race, ” Charles Huang, HTC’s senior vice president of global sales and marketing, told Reuters in an interview.

"Our aim is to harness the strengths of various platforms rather than creating a closed ecosystem. " HTC’s VIVE smartglasses support multiple AI platforms, including Google's Gemini and OpenAI, enabling users to take advantage of enhancements across different models, Huang explained. In comparison, Meta’s smartglasses operate on Meta AI, while Chinese smartglasses from certain brands are designed around locally developed AI models.


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