Just days before the Paris Olympics, the NBC streaming service Peacock aimed to boost its popularity and market share by offering enticing features such as livestreaming, special correspondent Snoop Dogg, and an artificial intelligence (AI) virtual likeness of veteran broadcaster Al Michaels. This virtual Al Michaels had been trained to emulate his iconic commentary style and provide personalized "Daily Olympic Recaps" to viewers. While there were doubts about Peacock's ability to successfully replicate the sportscaster, both Michaels himself and viewers found the results to be impressive. The recaps, accessed through Peacock's website, featured segments from various sports, with Michaels' commentary, full-screen highlights, and key moments. Despite some minor issues with autogenerated subtitles and occasionally flat delivery, the daily presentations were seamless and efficient, drawing from hours of sports coverage.

The use of AI involved a language model to generate summary copy for Michaels' commentary, while human editors refined the text and proofread for accuracy. The AI-generated Al Michaels voice was enhanced with names and pronunciations specific to the Olympics, and adjustments were made to make it sound as close as possible to the real Michaels. Clips were sourced from a library created by human videographers at NBC's "Highlights Factory, " with AI assistance in selecting relevant clips based on metadata. Human validators ensured the suitability of the chosen clips. While the current system required significant human involvement, it showcased the potential of AI in enhancing the viewer experience.