Indegene Acquires BioPharm Communications to Boost AI-Driven Pharma Marketing
Brief news summary
Indegene has strategically acquired BioPharm Communications, a pharmaceutical marketing and media agency under Omnicom Health Group. Founded in 2005, BioPharm specializes in omnichannel, AI-driven marketing strategies for the life sciences sector, serving 17 of the top 25 global biopharmaceutical companies. The acquisition, through Indegene’s subsidiary ILSL, aims to integrate BioPharm’s AdTech and digital advertising expertise to enhance Indegene’s commercialization portfolio. Steve Carickhoff, BioPharm’s president, emphasized leveraging Indegene’s AI capabilities to advance AI-powered pharma marketing worldwide. Together, they plan to develop AI-first, data-driven commercialization models for more personalized and measurable outcomes. Indegene CEO Manish Gupta highlighted that this deal strengthens their position as a tech-native commercialization partner, enriching therapeutic knowledge and client relationships while maximizing value from marketing and AdTech investments.Indegene has announced a strategic agreement to acquire BioPharm Communications, a specialized pharmaceutical marketing and media services agency. According to the terms of the agreement, BioPharm – currently part of Omnicom Health Group – will be fully acquired by ILSL, a subsidiary of Indegene. Established in 2005, BioPharm delivers omnichannel, AI-supported marketing strategies to clients within the life sciences sector, serving 17 of the world's top 25 biopharmaceutical companies, as reported by the firm. “We are thrilled to become part of the larger Indegene family at such a pivotal moment for the industry, ” said Steve Carickhoff, president of BioPharm. “Their life sciences-focused AI approach will unlock new opportunities, enabling us to offer greater value to clients.
Together, we will push the frontiers of AI-driven pharma marketing globally—providing more personalized, measurable, and patient-centric outcomes. ” Indegene stated that the acquisition will strengthen its commercialization portfolio by incorporating BioPharm’s AdTech and digital advertising expertise. Both companies aim to jointly develop AI-first, data-driven commercialization models intended to deliver more efficient, agentic operations for clients. Manish Gupta, chairman and CEO of Indegene, commented: “BioPharm has established an impressive growth momentum, combining advanced technology capabilities, deep therapeutic knowledge, and enduring client relationships. This acquisition solidifies our role as the preferred tech-native commercialization partner for the life sciences sector, helping clients realize greater strategic value from their marketing and AdTech investments. ”
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Indegene Acquires BioPharm Communications to Boost AI-Driven Pharma Marketing
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