Impact of AI-Driven Search Behavior Changes on Small Business Online Visibility
Brief news summary
We’re interested in understanding how the rise of AI and changes to online search, such as Google’s AI mode and summaries, and tools like ChatGPT and Google Gemini, have impacted your business. Independent businesses have long depended on online advertising to boost visibility and sales, even those with physical stores. However, evolving search habits driven by AI may be affecting how easily customers find small businesses online. We want to know if you’ve noticed shifts in organic traffic or online sales recently, whether customers still discover your company, and if you’ve encountered new opportunities or challenges. Additionally, how is your business adapting or innovating its online strategy? We also welcome feedback from customers: has it become harder to locate independent retailers or find relevant products online? Your insights will help us better understand these changes.We would like to learn more about how recent changes in online search behavior, driven by the rise of AI, have impacted your business. Traditionally, independent businesses have depended on online advertising to boost their visibility and increase sales, even if they operate primarily on the high street. However, with the introduction of AI Mode and AI Overview summaries on Google, along with the widespread use of large language models (LLMs) like ChatGPT and Google Gemini, search habits are evolving. These shifts could potentially influence the online presence of small businesses. With this context, we want to understand whether you have noticed any changes in organic traffic to your business website or in online sales over recent months. Are customers still able to find your company through online searches?
Have you encountered new opportunities or faced significant challenges?What strategies is your business adopting to enhance its online visibility?Are you adjusting your approach? Additionally, we’d appreciate hearing from customers—have you experienced greater difficulty locating independent retailers or finding relevant products online?
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Impact of AI-Driven Search Behavior Changes on Small Business Online Visibility
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