Mod Op, an independent digital agency, is launching an internal AI practice called AI Council as part of its efforts to expand data and artificial intelligence strategies. The agency has been aggressively acquiring companies over the past year to enhance its creative and tech capabilities. The goal of AI Council is to establish an AI and machine learning practice across all strategic business units and position Mod Op as an AI advisor for clients. Led by the agency's CTO, the AI Council will test AI products/services, conduct research, and monitor security and compliance.

The agency plans to acquire about one company per quarter to roll out its technology development program to its client base. Mod Op's growing client list includes Nike, Google, Nvidia, and Belvedere Vodka. However, the use of AI in visual content generation remains legally uncertain, particularly regarding copyright and privacy issues.