Lucian Grainge, UMG's chairman, has been instrumental in helping record labels make billions of dollars from streaming. Now, the question is whether he can achieve the same success with generative artificial intelligence. Grainge, who is no stranger to disruption in the music industry, has solidified Universal's dominance and signed some of the most streamed artists on Spotify. With forty-five years of experience in both publishing and label sides of the business, Grainge oversees a long list of independent labels.

He is highly regarded as a music industry expert who can navigate both the artistic and financial aspects of the business. Although he has faced personal challenges and health issues, Grainge remains focused on pushing the industry forward. The future of music lies in embracing innovative technologies like generative AI, but ethical considerations around copyright and fair use need to be addressed. Grainge's determination to stay ahead of the curve and his passion for supporting artists make him an influential figure in shaping the music industry's future.