Meta recently announced that it will be replacing the "Made with AI" label with "AI info" across its various apps. This decision comes in response to user complaints about the incorrect application of the tag on their pictures. Notably, former White House photographer Pete Souza highlighted the issue when the tag appeared on a photograph taken 40 years ago during a basketball game, speculating that the use of Adobe's cropping tool and flattening images might have triggered it. According to Meta spokesperson Kate McLaughlin, the company is continually enhancing its AI products and collaborating closely with industry partners to refine its approach to AI labeling.
The new label aims to provide a more accurate representation, indicating that the content may have been modified using AI rather than being entirely AI-generated. The problem appears to be related to the way metadata tools like Adobe Photoshop apply to images and how platforms interpret this information. Following the expansion of Meta's policies on labeling AI content, photos from real-life situations uploaded on platforms such as Instagram, Facebook, and Threads were incorrectly tagged as "Made with AI. " McLaughlin states that the new labeling will first be introduced on mobile apps and then gradually rolled out across the web view.
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