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Jan. 27, 2025, 4:07 p.m.
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Abstract Launches Innovative Blockchain Platform for Everyday Consumers

Brief news summary

Abstract has unveiled "The Portal," an innovative consumer blockchain platform designed to enhance cryptocurrency adoption through over 100 user-friendly applications. By incorporating ZK Stack technology from ZKsync and Celestia, the platform ensures fast, cost-effective, and secure transactions. Users can effortlessly set up an Abstract Global Wallet using just their email, facilitating a smooth transition from Web2 to Web3. To further engage users, Abstract intends to launch a live streaming service that will connect content creators with their audience, enriching the overall crypto experience. Co-founders Luca Netz and Michael Lee highlight the importance of improving user experience to address ongoing challenges in the cryptocurrency landscape. The platform rollout will occur in three phases, focusing initially on discretionary spending and digital leisure applications. With more than 400 projects in development, Abstract strives to position itself as a leading blockchain platform for consumer applications. By harnessing zero-knowledge (ZK) cryptography, it aims to deliver seamless user experiences while empowering developers to foster innovation. For additional details, visit abs.xyz.

**Abstract Introduces Innovative Consumer Blockchain Platform** MIAMI, Jan. 27, 2025 /PRNewswire/ -- Abstract, a pioneering blockchain aimed at boosting crypto adoption among everyday consumers, has launched its highly anticipated platform. This initiative is centered around creating the largest onchain community, merging cultural and economic elements while utilizing ZK Stack by ZKsync and Celestia to provide quick, affordable, and secure transactions. The platform introduces "The Portal, " a "Digital Theme Park of Fun" that transforms how people engage with blockchain technology by simplifying the Web3 experience. Users can create an Abstract Global Wallet using just their email and gain instant access to over 100 user-friendly onchain apps and projects. Abstract combines Web2 simplicity with Web3’s innovative potential to create an engaging experience for a wider audience. Additionally, it has launched a live streaming service that allows creators to connect more deeply with their audiences, fostering a robust consumer crypto ecosystem. Luca Netz, Abstract's Co-Inventor, stated, "We've shifted the focus from technology to user experience, making blockchain accessible and enjoyable for everyone. " Abstract's consumer crypto vision outlines three phases for adoption: discretionary spending, necessary spending, and essential spending. It anticipates that consumer applications focused on leisure will lead the way due to their viral nature and ability to offer true ownership and governance, as opposed to Web2 applications. Michael Lee, another Co-Inventor, emphasized that Abstract revitalizes the internet’s lost elements of fun, ownership, and creativity while making these accessible to all. With over 100 live apps and 400 in development, Abstract is fast becoming the go-to blockchain for consumer-focused applications on Ethereum.

Innovations like integrated onchain prediction markets, in partnership with Decrypt Media, showcase the platform's commitment to user-centric features. Farokh Sarmad, Co-Founder of Dastan, praised Abstract’s mission to simplify blockchain while Joey Krug from Founders Fund highlighted how Abstract’s approach focuses on user distribution from the start. Co-founded by notable blockchain figures Michael Lee, Luca Netz, and Lorenzo Melendez, the platform leverages zero-knowledge cryptography for efficient transactions. Abstract supports creators and developers to foster innovation across the ecosystem. Cygaar, CTO of Cube Labs, stated, "Our new consumer terminal and wallet reflect our commitment to prioritizing consumer needs in the crypto space. " ZK Stack by ZKsync is a crucial advancement enabling fast and secure transactions, advocating for accessibility in blockchain technology to attract wider users. For insights on the Abstract ecosystem and updates, visit abs. xyz. **About Abstract** Abstract is a forward-thinking blockchain focused on mass crypto adoption, aiming to build a vast onchain community embedded within the cultural economy. Its flagship feature, The Portal, simplifies access to a wide range of consumer-friendly onchain applications. Abstract is built by experienced innovators from Pudgy Penguins and other notable projects. For more information, visit abs. xyz. **Media Contact** Sunshine Sachs Morgan & Lylis (for Abstract) [email protected] [email protected] **SOURCE:** Abstract


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