lang icon English
Nov. 15, 2024, 6:55 p.m.
6120

AI Granny Daisy: Virgin Media O2's Innovative Scam-Fighting Chatbot

Brief news summary

Virgin Media O2 has launched an AI tool named Daisy to counter phone scams by engaging scammers in lengthy, pointless conversations. Acting as a sweet British grandmother, Daisy's goal is to waste the time of scammers and protect potential victims. This AI-based "scambaiting" tool listens, transcribes, and responds to scammers using a carefully designed script. Developed with insights from expert scambaiter Jim Browning, Daisy distracts scammers by discussing trivial topics such as family and hobbies, preventing them from targeting new victims and unveiling typical scam methods. Daisy can hold endless conversations with scammers using fabricated personal details, frustrating them with meaningless banter. Virgin Media O2 aims to raise consumer awareness about scam techniques and encourages vigilance by offering a platform to report suspected scams. While not a comprehensive solution for all scams, Daisy represents a creative step in fraud prevention and aims to inspire similar initiatives worldwide.

Amid ongoing debates over the potential pitfalls of artificial intelligence, the technology has taken an innovative turn with the creation of an "AI granny" designed to waste scammers' time. On Thursday, British telecom company Virgin Media O2 introduced Daisy, a custom-made chatbot that engages with scammers in real-time phone calls. Daisy’s job is to keep fraudsters occupied for as long as possible, annoying and frustrating them much like they do to consumers globally. The chatbot automates "scambaiting, " a practice where people pose as potential scam victims to waste scammers’ time and resources, expose their tactics, gather information for law enforcement, and confuse their devices. Recently appointed as O2’s "head of scammer relations, " Daisy impersonates an older adult, a demographic prone to scams. Unlike human scambaiters who need breaks, Daisy can remain on the phone with swindlers all day and night. “While they're busy talking to me, they can’t be scamming you, and let’s face it, dear, I’ve got all the time in the world, ” Daisy says in an O2 video. The video presents her as an AI-generated woman with gray hair, glasses, and pearls talking on a pink landline. While Daisy appears to be a mild-mannered neighbor, she effectively combats scammers through lengthy, aimless conversations.

The video features audio from actual exchanges, with scammers growing increasingly frustrated as Daisy continues talking without divulging any personal information they seek, such as bank account and credit card numbers. “It’s nearly been an hour, for the love of (inaudible expletive), ” an exasperated scammer groans, to which Daisy calmly responds, “Gosh, how time flies. ” In another exchange, Daisy is eager to discuss her cat, Fluffy, and enjoys going on tangents about family or her knitting hobby, while providing fake personal details like made-up bank information. Daisy is certainly entertaining in her role. Daisy combines various AI models to listen to a caller, transcribe their voice into text, and then use a custom large language model to respond. A character "personality" layer gives her a sweet British granny persona, based on a staff member's grandmother for authenticity, according to VCCP Faith, the London creative agency behind Daisy. “By making scammers believe they are defrauding a real person and exploiting their biases about older people, Daisy prevents them from targeting actual victims and reveals common tactics used by scammers, thereby helping customers protect themselves better, ” O2 stated. Jim Browning, a YouTube scambaiter with over 4. 3 million subscribers, assisted O2 in training the AI that powers Daisy. The company claims Daisy is already "wasting hundreds and hundreds of hours of scammers' time. " O2 encourages consumers to stay vigilant against potential scams, forwarding suspicious calls and texts to a number it provides. While an AI granny alone can't stop scammers, Daisy might slow them down significantly. Hopefully, she’ll inspire many more fake grandmothers to take up the fight against fraud.


Watch video about

AI Granny Daisy: Virgin Media O2's Innovative Scam-Fighting Chatbot

Try our premium solution and start getting clients — at no cost to you

I'm your Content Creator.
Let’s make a post or video and publish it on any social media — ready?

Language

Hot news

Nov. 1, 2025, 2:28 p.m.

New Jersey AI-Driven Marketing For Startups: Adve…

Startups in New Jersey now have access to advanced AI tools through an integrated solution developed by LeapEngine, a prominent local digital marketing agency.

Nov. 1, 2025, 2:27 p.m.

doola Launches New AI Co-Founder Action to Help E…

AI Business-in-a-Box™ Now Assisting Over 15,000 Founders Worldwide with Back Office Tasks and E-Commerce Store Growth NEW YORK CITY, NEW YORK / ACCESS Newswire / October 30, 2025 / doola, the AI Business-in-a-Box™ designed for global e-commerce entrepreneurs, today announced the integration of an AI Co-Founder Action featuring four robust capabilities into its flagship AI Co-Founder product

Nov. 1, 2025, 2:19 p.m.

Sony Launches Video-Compatible Camera Authenticit…

Sony Electronics has announced the launch of what it calls the industry's first camera authenticity solution compatible with video and compliant with the C2PA (Coalition for Content Provenance and Authenticity) standard.

Nov. 1, 2025, 2:17 p.m.

Create on-brand marketing content for your busine…

Creating impactful, on-brand content often demands a considerable investment of time, budget, and design expertise, which can pose a significant challenge for small to medium-sized businesses (SMBs).

Nov. 1, 2025, 2:12 p.m.

Nvidia to invest up to $1 billion in AI startup P…

Nvidia, a leading technology firm known for its advancements in graphics processing units (GPUs) and artificial intelligence (AI), is reportedly planning a major investment in the AI startup Poolside, according to a recent Bloomberg News report.

Nov. 1, 2025, 2:10 p.m.

Google Introduces AI Overviews, Transforming Sear…

Google has recently introduced a new feature called AI Overviews, which provides AI-generated summaries prominently displayed at the top of search results.

Nov. 1, 2025, 10:22 a.m.

dNOVO Group Study Reveals Canada’s Top AI SEO Com…

Toronto, Ontario, Oct.

All news

AI Company

Launch your AI-powered team to automate Marketing, Sales & Growth

and get clients on autopilot — from social media and search engines. No ads needed

Begin getting your first leads today