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Nov. 22, 2024, 12:55 a.m.
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Intuit Inc. Highlights AI-Driven Growth in Q1 2025 Earnings

Intuit Inc. , a leading provider of accounting and tax software, emphasized its AI-driven approach during its Q1 2025 earnings call. CEO Sasan Goodarzi highlighted the company's success in utilizing AI-enhanced platforms to provide "done-for-you" experiences and drive consumer and business success. A recent innovation includes a generative AI-powered financial assistant added to QuickBooks to aid SMBs in tasks like generating invoices and personalized recommendations. The company, parent to TurboTax, Credit Karma, and Mailchimp, plans to introduce new AI capabilities through 2025. Recent results showed a 10% year-over-year revenue increase to $3. 3 billion, driven by growth in Global Business Solutions and Credit Karma.

QuickBooks Online Accounting revenue rose by 21%, while Credit Karma's revenue surged 29% due to increased personal loans and credit card activity. Despite a 6% decline in the Consumer Group segment, Intuit remains optimistic about its AI strategy and expects revenue growth between 12% and 13% for fiscal 2025. The demand for Intuit's cloud-based solutions continues to grow as businesses seek to manage complex financial data across various applications. However, Intuit's shares dropped by around 8% in extended trading after providing a sales and profit outlook below estimates, reflecting the challenges of navigating increased competition, regulatory scrutiny, and innovation demands.



Brief news summary

Intuit Inc. is enhancing its AI capabilities by introducing new features across its products, as discussed in their Q1 2025 earnings call. CEO Sasan Goodarzi highlighted an AI-driven expert platform that combines artificial intelligence with human expertise to improve user interactions. A key initiative is the launch of a generative AI financial assistant for QuickBooks in November, aimed at automating tasks like invoice creation and providing personalized insights for small to medium-sized businesses. Intuit, known for TurboTax, Credit Karma, and Mailchimp, plans to introduce more AI features by December, with updates continuing through 2025. According to PYMNTS Intelligence, 96% of SMBs using AI report benefits. Financially, Intuit achieved a 10% year-over-year revenue increase, reaching $3.3 billion, driven by strong performances in Global Business Solutions and Credit Karma. QuickBooks Online revenue rose by 21%, and Credit Karma saw a 29% increase. However, the Consumer Group experienced a 6% decline due to a prolonged tax deadline. Despite an 8% drop in stock prices after cautious forecasts, Intuit expects 12-13% revenue growth, while addressing challenges in competition, regulation, and innovation.

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