James Shears has assumed the role of senior vice president of advertising at ThinkAnalytics, where he leads the global strategy and commercial expansion of the company’s AI-powered advertising solutions. His appointment signifies a major step in ThinkAnalytics’ efforts to broaden its influence within the competitive advertising sector. With over 20 years of experience across television, streaming services, and data-driven advertising, Shears brings a deep understanding of the evolving media landscape and multi-platform advertising dynamics. Although his previous role was not disclosed, his expertise directly supports ThinkAnalytics’ strategic goals. ThinkAnalytics, known for its innovative AI-driven advertising technology, stands to gain significantly from Shears’ leadership amid the industry’s shift toward personalized, data-centric advertising. AI sophistication enables enhanced targeting, engagement, and campaign measurement—critical factors for commercial success. Expressing confidence in Shears, ThinkAnalytics’ chairman and co-founder emphasized that he offers the precise skills, experience, and vision needed to accelerate the company’s progress. The chairman noted that as media and advertising evolve toward first-party data use and stronger privacy standards, ThinkAnalytics is well-positioned to lead with AI-based innovations, leveraging Shears’ expertise to navigate these changes and capitalize on emerging opportunities. The convergence of TV, streaming, and digital advertising has created a dynamic environment where data analytics and AI technologies are central to campaign strategies.

ThinkAnalytics sits at the forefront, integrating diverse data to enable more accurate audience segmentation and effective ad placements. Shears’ appointment is expected to boost the company’s global market presence and accelerate adoption of advanced AI advertising tools. His broad experience will guide efforts to meet advertiser demands for innovative, multi-platform audience engagement while respecting privacy concerns. Committed to transforming advertising through intelligent data insights and machine learning, ThinkAnalytics sees Shears’ addition as a signal of its intent to expand commercially and enhance its technological capabilities amid a fast-changing ecosystem. Facing rising competition and shifting consumer behaviors, the company recognizes that strategic hires like Shears are vital for innovation and growth to maintain a competitive edge. In the months ahead, ThinkAnalytics is likely to announce new initiatives and partnerships under Shears’ leadership, focusing on expanding its global client base, refining product offerings, and deepening AI integration aligned with advertiser needs. Overall, Shears’ joining represents a crucial phase in ThinkAnalytics’ evolution, positioning him to shape the future of AI-driven advertising while balancing technological advances with consumer privacy and data ethics. This strategic move underscores the importance of experienced leadership in adopting cutting-edge advertising technologies and responding to market trends and regulations. Industry observers will watch closely as Shears and his team drive the company’s ambitious growth agenda forward.