CEO-ga Klarna, Sebastian Siemiatkowski, wuxuu rajeynayaa inuu yareeyo shaqaalaha shirkadda ilaa 2, 000 shaqaale mustaqbalka dhow, laga bilaabo ugu badnaan 5, 000. Siemiatkowski wuxuu muujiyey in ay ka gaari karaan wax badan shaqaalaha yar wuxuuna leeyahay bartilmaameed guud oo ah 2, 000 iyada oo aan lahayn waqti go'an. Klarna waxay noqotay taageere xooggan oo hirgalinta AI, gaar ahaan tan iyo markii ay soo if baxeen moodooyinka luqadda weyn, taas oo awood u leh inay si weyn u yareyso tirada shaqaalaha loo baahan yahay. AI chatbot-ka shirkadda, oo laga sameeyey iskaashi lala yeeshay OpenAI, waxay awood u yeelatay inay qabato shaqada 700 wakiilada adeegga macaamiisha. In kasta oo Klarna wali dibedda u saarto qaar ka mid ah hawlaha adeegga macaamiisha, sidoo kale waxay damacsan tahay inay isticmaasho AI xafiiska suuq geynta qaarkood. Shirkadda waxay bilawday inay aragto faa’iidooyinka AI ee dhaqaalihiisa ku soo baxaya. Qeybtii hore ee 2024, Klarna waxay soo warisay koror dakhliga ah oo gaaraya 27% marka loo barbardhigo isla muddada 2023. Sidoo kale, dakhliga per shaqaale wuxuu ka kordhay SEK 4 milyan ($393, 000) ilaa SEK 7 milyan ($689, 000) sanadkii la soo dhaafay. Waa muhiim in la xuso in in kasta oo saameynta AI ee kobaca shirkadda laga yaabo inay tahay mid wayn, Klarna sidoo kale waxay ka faa’iidaystay heerka dulsaarka hoos u dhacay sanadkan.
Shirkado badan oo tiknoolaji ah ayaa arkay dakhliga per shaqaale oo kordhay iyagoo yareeyey shaqaalahooda ka dib markii ay ogaadeen inay qireen intii lagu jiray kacsanaha COVID-19. Klarna yareynta tirada shaqaalaha ayaa horeyba u socotay, iyadoo tirada shaqaalaha ka soo yaraatay 5, 000 ilaa 3, 800. Sanadkii hore, Siemiatkowski wuxuu ku dhawaaqay joojinta shaqaalaysiinta sababo la xiriira horumarka AI ee shirkadda, taasoo u oggolaanaysa Klarna inay si dhaqso leh kor u kacdo iyada oo aan si dhaqso leh u balaadhin tirada shaqaalaha. Qorshaha mudada dheer ee Klarna wuxuu ku lug leeyahay is-dhinta dabiiciga ah, halkaasoo shaqaaluhu shirkadda uga tagaan fursado shaqo oo ka fiican ama doorashooyin shakhsiyadeed, taas oo caadi ku ah qaybta tiknoolajiyada. Halkii ay ka samayn lahaayeen cayrin, Klarna uma qorsheynayso inay buuxiso boosaska bannaan marka shaqaaluhu baxaan. Shirkadda ma isticmaasho xeeladaha dhaqameed, sida xadidaada dallacsiinta, kordhinta mushaarka, ama fulinta qorshooyinka horumarinta qaab-dhismeedka, si loo dhiirrigeliyo bixitaanka shaqaalaha. Waa mid aan shaki lahayn sida shaqaaluhu uga jawaabi doonaan farriinta ah in boosaskooda aysan had iyo jeer la heli karin, laakiin waxaa caddaan ah in ay jirto ulajeed iyo xiisad hoosaad la xiriira bilowga bulsheed ee aadka loo filaayo ee Klarna (IPO). Siemiatkowski guud ahaan kama faaloon qorshayaasha IPO, laakiin wuxuu sugeyaa waqti ku habboon kadib markii qiimaha suuqa ee shirkadda uu hoos u dhacay $40 bilyan ilaa $6. 7 bilyan inta lagu guda jiray xaaladda suuq-geyn ballaaran. Shaqaalaha hadda ee Klarna oo badan ma heli doonaan fursad ay ugu soo arkayaan IPO-ga shirkadda si toos ah.
Yareynta Shaqaalaha iyo Isku-dhafka AI ee Klarna: Qorshayaasha Mustaqbalka
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Stripe, shirkadda adeegyada maaliyadeed ee la baran karo, ayaa soo bandhigtay Agentic Commerce Suite, xal cusub oo loogu talagalay in ganacsatadu ay ka iibiyaan iyagoo adeegsanaya wakiillo AI badan.
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