CEO-ga Klarna, Sebastian Siemiatkowski, wuxuu rajeynayaa inuu yareeyo shaqaalaha shirkadda ilaa 2, 000 shaqaale mustaqbalka dhow, laga bilaabo ugu badnaan 5, 000. Siemiatkowski wuxuu muujiyey in ay ka gaari karaan wax badan shaqaalaha yar wuxuuna leeyahay bartilmaameed guud oo ah 2, 000 iyada oo aan lahayn waqti go'an. Klarna waxay noqotay taageere xooggan oo hirgalinta AI, gaar ahaan tan iyo markii ay soo if baxeen moodooyinka luqadda weyn, taas oo awood u leh inay si weyn u yareyso tirada shaqaalaha loo baahan yahay. AI chatbot-ka shirkadda, oo laga sameeyey iskaashi lala yeeshay OpenAI, waxay awood u yeelatay inay qabato shaqada 700 wakiilada adeegga macaamiisha. In kasta oo Klarna wali dibedda u saarto qaar ka mid ah hawlaha adeegga macaamiisha, sidoo kale waxay damacsan tahay inay isticmaasho AI xafiiska suuq geynta qaarkood. Shirkadda waxay bilawday inay aragto faa’iidooyinka AI ee dhaqaalihiisa ku soo baxaya. Qeybtii hore ee 2024, Klarna waxay soo warisay koror dakhliga ah oo gaaraya 27% marka loo barbardhigo isla muddada 2023. Sidoo kale, dakhliga per shaqaale wuxuu ka kordhay SEK 4 milyan ($393, 000) ilaa SEK 7 milyan ($689, 000) sanadkii la soo dhaafay. Waa muhiim in la xuso in in kasta oo saameynta AI ee kobaca shirkadda laga yaabo inay tahay mid wayn, Klarna sidoo kale waxay ka faa’iidaystay heerka dulsaarka hoos u dhacay sanadkan.
Shirkado badan oo tiknoolaji ah ayaa arkay dakhliga per shaqaale oo kordhay iyagoo yareeyey shaqaalahooda ka dib markii ay ogaadeen inay qireen intii lagu jiray kacsanaha COVID-19. Klarna yareynta tirada shaqaalaha ayaa horeyba u socotay, iyadoo tirada shaqaalaha ka soo yaraatay 5, 000 ilaa 3, 800. Sanadkii hore, Siemiatkowski wuxuu ku dhawaaqay joojinta shaqaalaysiinta sababo la xiriira horumarka AI ee shirkadda, taasoo u oggolaanaysa Klarna inay si dhaqso leh kor u kacdo iyada oo aan si dhaqso leh u balaadhin tirada shaqaalaha. Qorshaha mudada dheer ee Klarna wuxuu ku lug leeyahay is-dhinta dabiiciga ah, halkaasoo shaqaaluhu shirkadda uga tagaan fursado shaqo oo ka fiican ama doorashooyin shakhsiyadeed, taas oo caadi ku ah qaybta tiknoolajiyada. Halkii ay ka samayn lahaayeen cayrin, Klarna uma qorsheynayso inay buuxiso boosaska bannaan marka shaqaaluhu baxaan. Shirkadda ma isticmaasho xeeladaha dhaqameed, sida xadidaada dallacsiinta, kordhinta mushaarka, ama fulinta qorshooyinka horumarinta qaab-dhismeedka, si loo dhiirrigeliyo bixitaanka shaqaalaha. Waa mid aan shaki lahayn sida shaqaaluhu uga jawaabi doonaan farriinta ah in boosaskooda aysan had iyo jeer la heli karin, laakiin waxaa caddaan ah in ay jirto ulajeed iyo xiisad hoosaad la xiriira bilowga bulsheed ee aadka loo filaayo ee Klarna (IPO). Siemiatkowski guud ahaan kama faaloon qorshayaasha IPO, laakiin wuxuu sugeyaa waqti ku habboon kadib markii qiimaha suuqa ee shirkadda uu hoos u dhacay $40 bilyan ilaa $6. 7 bilyan inta lagu guda jiray xaaladda suuq-geyn ballaaran. Shaqaalaha hadda ee Klarna oo badan ma heli doonaan fursad ay ugu soo arkayaan IPO-ga shirkadda si toos ah.
Yareynta Shaqaalaha iyo Isku-dhafka AI ee Klarna: Qorshayaasha Mustaqbalka
Amazon ayaa dhawaan sameysay casriyeyn weyn oo ku saabsan kaaliyaha guriga caqliga leh ee Alexa, oo soo bandhigtay astaamo cusub oo ku saleysan AI oo loogu talagalay in lagu horumariyo otomaatiga guryaha iyo in la siiyo isticmaaleyaasha waayo-aragnimo shakhsi ah oo dheeraad ah.
Caylent Oo Qortay Wada-hawl-wadeen Horumarineed oo Hogaaminaysa Dhismaha AWS-Native ee Gaxos Labs Roseland, NJ, Febraayo 03, 2026 (GLOBE NEWSWIRE)—Gaxos
The Associated Press (AP) waxay yeelatay iskaashi istiraatiiji ah oo ay la leedahay ShortTok si loo horumariyo awoodaha soo saarista wararka iyadoo la adeegsanayo teknoolojiyadda ogaanshaha content-ka ku saleysan AI iyo hababka curation-ka muuqaalka.
Iibsashada Adobe ee ah $1.9 bilyan ee Semrush waxay muujinaysaa maalgashi istiraatiiji ah oo weyn si loo xoojiyo awooddeeda suuq-geynta iyo falanqaynta ku saleysan AI.
In maanta oo ah deegaanka suuq-geynta dhijitaalka ah ee sii xoogeysanaya, isku xidhka sirdoonka macmalka ah (AI) ee xeeladaha hagaajinta matoorada raadinta (SEO) ayaa noqday mid muhiim u ah ganacsiyada doonaya inay kor u qaadaan muuqaalka khadka tooska ah iyo inay ka hoos yimaadaan tartamayaasha.
Hormar weyn oo ku saabsan nidaamka sirdoonka macmalka ah iyo tiknolojiyadda server-yada, Counterpoint Research ayaa soo saartay warbixin faahfaahsan oo iftiiminaysa kobaca xooggan ee CHIP-yada AI ee aan GPU-ga ahayn, gaar ahaan kuwa loo qaybiyo qaybta AI ASIC.
Kusimaha Dash: • AI-ga ee Bandhiga NADA 2026 wuxuu xooga saarayaa qalabyo wax ku ool ah oo diyaar u ah in si degdeg ah loo isticmaalo ayeyna wakiilada ugu habboon yihiin inay si toos ah u dhameystiraan
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