LinkedIn has launched a new AI-powered people search feature that allows users to find professionals using natural language descriptions instead of relying solely on names or strict filters. This marks a significant advancement in navigating LinkedIn’s network of over 900 million members worldwide. Traditionally, users had to input exact names or apply multiple filters like job titles, companies, locations, and industries, which could be cumbersome and limiting. The new tool lets users describe their ideal connections with simple phrases or sentences—for example, “Northwestern alumni who work in entertainment marketing. ” The AI interprets such queries using machine learning algorithms to analyze LinkedIn’s vast data and generate a ranked list based on relevance and connection strength. This feature leverages natural language processing (NLP) and AI to better understand the intent behind user queries, recognizing key factors such as alma mater, industry, and role, even from unstructured input. By converting freeform language into actionable filters, it reduces friction and increases the chances of effective networking.

The development aligns with LinkedIn’s broader strategy to embed AI across its services, enhancing tool intelligence amid growing remote work and digital networking needs. Additionally, AI-powered search supports diversity and inclusion by expanding the pool of potential contacts beyond narrow search terms, surfacing professionals who might otherwise be overlooked. Technically, the feature depends on LinkedIn’s extensive data—including profiles, work history, education, connections, and endorsements—with AI models weighing factors like mutual connections, recent activity, and profile completeness to rank results. User feedback since rollout praises the convenience and efficiency of the AI search, noting its ability to find precise profiles without complex filtering or repeated attempts—saving time particularly for recruiters, salespeople, and business developers. LinkedIn continues to refine the AI, planning future enhancements such as contextual suggestions, voice search, and integration with messaging and scheduling tools to streamline outreach. In summary, LinkedIn’s AI-powered people search transforms professional networking by simplifying discovery through natural language, improving relevance, and broadening access to diverse connections. It not only saves users time and effort but fosters richer professional relationships, reflecting LinkedIn’s commitment to leveraging technology for global career growth.