Beddelaadda suuqgeynta waxay sii socotaa inay noqoto geedi socod joogto ah oo loogu talagalay in badan oo ka mid ah sumadaha caalamiga ah, iyadoo 96% oo ka mid ah shirkadaha caalamiga ah ay ku jiraan isbeddel, sida uu sheegay cilmi baaris laga sameeyay Ururka Dagaalyahanada Adduunka (WFA) iyo Ogilvy Consulting. Daraasaddan, oo ay ka qeyb qaateen 80 suuqgeyne sare oo ka tirsan 57 shirkadood oo wakiil ka ah in ka badan $60 bilyan oo kharash xayeysiis ah, ayaa lagu ogaaday in 80% ay ku raacsan yihiin inay beddelka suuqgeynta uu noqdo mid socdo oo aan ahayn hawl gaar ah oo dhammaata. Sidoo kale, 71% ayaa sheegay inay sameeyeen isbeddello weyn ama buuxa oo ku lug leh hababka shaqadooda 5dii sano ee la soo dhaafay. Diidmada isbeddelka (45%) ayaa ah caqabadaha ugu weyn ee ay qeexeen hogaamiyayaasha suuqgeynta. Sababaha ugu muhiimsan ee beddelka waxaa ka mid ah isbeddelka dhaqanka macaamiisha (43%) iyo fursadaha cusub ee koritaanka ee ka soo baxay tignoolajiyada cusub (41%). Tignoolajiyada iyo AI waxay muhiim u yihiin dadaalladan 78% kiisaska; si kastaba ha ahaatee, keliya 12% kooxaha suuqgeynta ayaa hadda leh khibradda lagama maarmaanka u ah inay si hufan u isticmaalaan AI. Taageerada diiradda saaraysa tignoolajiyada, daraasad ay sameysay Canva ayaa muujisay in 85% suuqgeynayaashu ay sheegeen in AI ay badbaadiso afar saacadood ama ka badan todobaadkiiba, taasoo keentay in 99% oo ka mid ah hogaamiyayaasha suuqgeynta ay kordhiyaan miisaaniyadda AI. In kasta oo faa'iidooyinkaas ay jiraan, taxaddar ayaa la muujiyey maadaama 70% macaamiisha ay dareemayaan inay guud ahaan awood u leeyihiin inay ogaadaan xayeysiisyada ay sameeyeen AI, kuwaas oo u muuqda inaysan lahayn “ruux” ama sinta. Ereyga “AI slop” ayaa loo adeegsadaa in lagu qeexo nuxurka guud ee AI ee caadiga ah ama caajiska ah, oo 41% oo suuqgeynayaal ah ay u arkaan inay tahay caqabad weyn. Sidoo kale, 78% macaamiisha ayaa doorbidaya xayeysiisyada ay sameeyeen dadka bini’aadamka ah, 74% ayaa aad uga badan inay ka iibsadaan xayeysiisyada laga sameeyey dadka, halkii laga sameyn lahaa AI. Dhanka kale, kalsoonida macaamiisha ee UK ayaa si weyn hoos ugu dhacday, taas oo ah hoos u dhacii ugu weynaa rubucii ugu dambeeyay tan iyoJuuni 2022, iyadoo laga bilowday -1 ilaa -13, sida uu sheegay cilmi baaris ay sameysay PwC oo sahashay in ka badan 2000 oo qof oo waaweyn. Hoos u dhaca ayaa saameyn ku yeeshay kooxaha da’da kala duwan, laakiin dadka da’doodu ka weyn tahay ayaa u nugul wax yar.

Qiimaha nolosha ayaa ah arrinta ugu weyn ee walaaca leh 90% macaamiisha, halka 75% ay sheegeen inay saameyn doonto qorshahooda qarash gareynta ama kaydinta sannadkan. Walwalka shaqo ee dadka ka yar 45 jir iyo dhexdooda ayaa gaareysa saddex kooxood oo afartii ayaa cabanaya, halka qiimaha guryaha uu saameyn weyn ku leeyahay laba meelood meel oo dadka 25 ilaa 44 jir ah. Jawaabaha, 80% macaamiisha ayaa qorsheynaya inay yareeyaan kharashyada muddo gaaban ah, taas oo ka sarreysa 70% rubucii ka horreeyay — sicir joogta ah tan iyo bilowgii tobankii sano ee la soo dhaafay. Tallaabada tafaariiqda ee UK ayaa sidoo kale waxaa saameeyey guuldaradii, iyadoo hoos u dhacday 10. 7% sannadkii hore bishii April, taas oo ay weheliyeen kalsoonida iibsadayaasha oo yaraatay. Tirada dadka tagaya waddooyinka waaweyn ayaa hoos u dhacday 9. 2%, dadka ku sugnaa goobaha retail park ayaa hoos u dhacay 9%, booqashooyinka xarumaha wax iibsigu ayaa hoos u dhacay 10. 1%. Markii la isku daro xilliga Easter hore (oo kordhisay booqashooyinka March 2. 4%), muddada March-April ayaa weli ku soo idlaatay hoos u dhac ah 3. 9% sannad ilaa sannad. Hoos u dhaca ayaa guud ahaan dalka ah, iyadoo hoos u dhacday 5. 2% Scotland, 11. 3% England, 13. 8% Wales, iyo 14. 3% ugu weyn ee Northern Ireland, sida uu sheegay Ururka Ganacsiga Retail-ga British. Muujinta isbeddellada dhaqanka macaamiisha ee dhallinyarada ah, madal xog uruurin ah oo loogu talagalay adeegga gaarsiinta Ingrid ayaa ogaaday in 53% macaamiisha Gen Z ay yihiin ‘sooreyayaal heel badan, ’ oo sare u kacday 15% sanadkii 2023. Kala bar Gen Z ayaa la xannibay akoonkoodii online-ka sababtoo ah soo celinta xad-dhaafka ah, oo 21 dhibic ka sareysa heerka guud, halka 47% ay heleen digniino ka yimid dukaamada ku saabsan caadooyinkooda soo celinta. Dukaamada sida Asos iyo PrettyLittleThing ayaa xakameeyey siyaasadaha soo celinta, iyadoo 35% hadda lagu leeyahay lacag. Si kastaba ha ahaatee, 38% macaamiisha ayaa weli aan lagu carqaladeyn lacagahaas, halka 47% ay yihiin millennials. Intaas waxaa dheer, 14% oo ka tirsan Gen Z ayaa si ula kac ah uga booday lacagaha soo celinta iyaga oo iibsanaya alaabada dib loo iibgeeyo oo ah Vinted ama Depop.