DELRAY BEACH, Fla. , June 23, 2025 /PRNewswire/ -- MarketsandMarkets has released its latest executive whitepaper, "The Future of AI-Powered Sales: A Strategic Guide for Modern GTM Leaders, " which offers a forward-looking framework enabling sales and commercial leaders to bridge the gap between strategy and execution through AI-driven intelligence. The whitepaper highlights the challenges facing traditional sales architectures, including fragmented buying centers, declining intent data effectiveness, and slower deal velocity. To address these, MarketsandMarkets proposes a precision-led execution model centered on real-time signal conversion, dynamic account insights, and AI-driven sales orchestration. Rather than repackaging tactical enablement, the paper challenges fundamental revenue team designs, measurement, and leadership. It analyzes failures in current sales models and provides clear guidance on how high-performing GTM organizations tackle complexity beyond simple coverage. "The modern seller isn't losing because of effort—they're losing because their systems are blind to how accounts evolve, " said Sandeep Sugla, CEO of MarketsandMarkets. This whitepaper equips leaders with a roadmap to permanently close these gaps. Introducing SalesPlay, MarketsandMarkets unveils an enterprise-grade Sales Intelligence Platform that integrates execution intelligence directly into seller workflows. Key Takeaways for CXOs: 1. Strategic Diagnosis of Revenue Breakdown The whitepaper identifies five hidden execution gaps in legacy sales systems, including ecosystem blindness, revenue mix myopia, and CRM overreliance. 2. New GTM Operating Model It demonstrates how leading organizations shift from linear funnels to revenue webs, where sellers detect second-order signals, track buying center volatility in real time, and deliver value tailored to live account conditions rather than fixed persona playbooks. 3. Execution Intelligence as a Core Revenue Muscle AI is positioned as an orchestrator that: - Compresses signal-to-action cycles - Auto-generates buyer-specific ROI cases - Identifies whitespace from subtle disruptions - Removes manual delays in seller execution 4.

New GTM KPIs Focused on Precision over Activity The paper advocates actionable metrics such as signal-to-engagement velocity, whitespace-to-pipeline conversion, contact precision, and executive alignment depth, enabling CXOs to govern GTM performance effectively. Why the Whitepaper Matters Despite heavy investments in CRMs and enablement tools, organizations face growing execution debt. This whitepaper cuts through the noise, making a strong case for a revenue intelligence layer that prioritizes actionable insights over mere analysis. SalesPlay, powered by proprietary research, 30+ external data sources, and real-time GTM signal mapping, operationalizes this framework by transforming fragmented insights into scalable, deal-winning directions embedded within the seller’s workflow. "In enterprise sales, speed and context now trump brand and relationships as key differentiators. This paper serves as a competitive playbook for leaders aiming to win before RFPs are issued. " Access the Whitepaper Download "The Future of AI-Powered Sales: A Strategic Guide for Modern GTM Leaders" here: Future of AI Sales: Strategic Guide for Modern GTM Leaders About MarketsandMarkets™ Recognized by Forbes as one of America’s Best Management Consulting Firms, MarketsandMarkets™ offers a unique man-machine growth consulting approach to deliver exceptional growth in the B2B space. With unmatched expertise in emerging technologies, they help over 13, 000 clients worldwide, including 80% of Fortune 2000 companies and 90 of the top 100 sector leaders, capitalize on $25 trillion in emerging B2B revenues through services such as TAM expansion, GTM strategy to execution, market share gain, account enablement, and thought leadership marketing. Built on the 'GIVE Growth' principle, MarketsandMarkets collaborates with Forbes Global 2000 B2B clients to keep them future-ready, leveraging industry experts, advanced AI, and their Market Intelligence Cloud, KnowledgeStore™, providing ecosystem-wide revenue shift visibility. For more information, visit www. MarketsandMarkets. com or follow on Twitter, LinkedIn, and Facebook. Contact: Mr. Rohan Salgarkar MarketsandMarkets Inc. 1615 South Congress Ave. , Suite 103 Delray Beach, FL 33445 USA: +1-888-600-6441 Email: [email protected] Website: https://www. marketsandmarkets. com/ Source: https://www. marketsandmarkets. com/PressReleases/future-of-ai-powered-sales. asp