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Aug. 21, 2023, 11:36 a.m.
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Match Group is stepping up its AI-powered features on Tinder by appointing former Zynga head of growth, Mark Kantor, as Vice President of Innovation. Kantor, a co-founder of startups like Yellowbrick and Graffiti, will lead a team of engineers and designers dedicated to introducing new technologies to Match Group's apps. "Our focus will include leveraging our emerging generative AI solutions to make dating apps more user-friendly, provide tools for showcasing individuality, and enhance the safety and accessibility of our apps, " wrote CTO Will Wu in an internal memo obtained by TechCrunch.

The team, called ASL (Art x Science Lab), is a nod to the retro internet pickup line "ASL?" Match Group has already begun working on AI tools, including an AI photo selection feature on Tinder that chooses the best-performing photos from users' albums. While some may find the concept of AI-powered dating concerning, Match Group assures users that their features and tools will prioritize trust, authenticity, and respect, aiming to create better matches and dates in real life.



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