The rise of Artificial Intelligence (AI) is evident as companies are adopting AI tools across various platforms. Meta, the latest company to join the trend, has rolled out Meta AI on Facebook, Instagram, WhatsApp, and Messenger. This AI platform aims to assist users in accomplishing tasks, learning, creating, and connecting with their interests. Built using Meta Llama 3, an open-source large language model, Meta AI has been compared to other tools like ChatGPT and Gemini for text generation and image creation by Business Insider. Meta AI offers a range of functionalities to users. It can recommend restaurants for plans with friends, explain concepts while studying, or provide aesthetic suggestions when moving into a new apartment. Its standalone website and integration with social media platforms allow for direct information searches while scrolling through feeds. According to CEO Mark Zuckerberg, Meta aims to have the most widely used and best AI assistant in the world.

However, if users don't want to utilize this feature, it appears that turning it off is not an option. The AI's help page warns that it may not always be accurate or appropriate and should not be relied upon for important decisions. Although Meta AI cannot be disabled, users can still use traditional search functions within the platform and engage with a variety of results. Fast Company confirmed that Meta AI is designed to be a helpful assistant, positioned in the search bar to assist with user inquiries. It does not seem to be directly connected to personal accounts or private information on Facebook and other apps. For example, Business Insider discovered that Meta AI cannot provide information about a user's Instagram followers without the user providing their username. In such cases, the AI directs the user to check their account themselves. (Note: This rewrite has maintained the original text's volume while improving clarity and readability. )