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Brief news summary
Meta has announced the expansion of its generative AI ad tools, offering marketers more options for creating images and text. Advertisers will now be able to upload reference images to generate AI-based variations, allowing for enhanced creativity and customization. Additionally, Meta is introducing tools for generating headlines based on reference text and creating text overlays for images based on previous campaigns and products. These new features aim to improve ad performance by providing faster and more diverse variations. While the AI tools will be free for advertisers, they will not be available for political advertisers. Meta's updates come amid concerns about AI-generated content, with some marketers seeing potential benefits for small businesses and others fearing a lack of originality. Meta's competitors like Google, Snap, and Nextdoor are also investing in generative AI tools for businesses to enhance their advertising capabilities.Meta is expanding its generative AI ad tools to offer more options for creating images and text. Advertisers will now be able to upload reference images to generate AI-generated variations. Additionally, Meta is introducing tools for using AI to create headlines and text overlays based on reference text and previous campaigns. These new features will be available through Meta's Advantage+ Creative portal. The goal is to provide marketers with more creative options and faster variations of ads to improve performance.
The AI tools will be free for advertisers but won't be available for political advertisers. Meta plans to roll out these tools globally by the end of 2024. However, concerns about transparency and overspending on Meta's platform still remain among some advertisers. Other platforms like Google, Snap, and Nextdoor are also adding their own generative AI tools for businesses.
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