Meta-backed startup Hupo is making waves in early 2026 with a recent $10 million Series A funding round to expand its AI-powered sales coaching platform. Based in Singapore, Hupo originally launched as a mental wellness app but pivoted to enterprise AI coaching after recognizing parallels between improving daily life performance and workplace efficiency. Today, Hupo leverages real-time, contextual AI to coach sales teams in complex industries like banking, finance, and insurance, supporting on-the-job learning with tailored advice rather than generic tips. This shift has driven rapid adoption by major Asian and European enterprises, including Prudential, AXA, Manulife, HSBC, Bank of Ireland, and Grab. Meta’s early involvement helped hone Hupo’s focus on blending AI coaching seamlessly into real-world workflows. Hupo’s journey started in 2022 with founder Justin Kim’s Ami platform, focused on managing stress and habit formation based on performance psychology. Meta’s AI venture program early on shaped Hupo’s approach to ensure tools align with natural behaviors and business contexts—a principle behind its pivot into AI sales coaching. What sets Hupo apart is its ability to listen to sales conversations and deliver customized, workflow-relevant advice that addresses compliance and product-specific needs. The platform claims impressive results—up to 300% increases in conversion rates, eightfold contract value growth, and 75% faster sales cycle closure. Its customization makes training highly practical for enterprise sales teams. The $10 million Series A, led by DST Global Partners with participation from Collaborative Fund, Goodwater Capital, January Capital, and Strong Ventures, boosts Hupo’s total funding to around $15 million.

This capital supports enhancing AI capabilities, scaling deployments, and entering new markets like the US, where the company sees strong demand in regulated industries with complex sales structures. Hupo’s focus on BFSI sectors addresses challenges in coaching large, distributed salesforces dealing with intricate products and compliance rules. Their AI ensures consistent, regulation-aligned guidance across branches and geographies, filling gaps traditional training cannot cover. Early adopters have scaled contracts by 3-8 times within six months, signaling strong market traction. Looking ahead, Hupo plans to expand beyond APAC and Europe into the United States, aiming to capitalize on the US financial sector’s sales dynamics. Future development priorities include deeper analytics, predictive feedback, and expanding real-time learning tools to enhance scalability and human-like contextual support. Despite growth, Hupo faces challenges like building trust in AI coaching, ensuring data privacy, and integrating human trainers effectively. The competitive landscape includes established players and emerging AI startups, making innovation and client success crucial for differentiation. The surge in AI funding and advancing tools from startups and giants like Meta underscores the rapidly evolving nature of this space. In summary, Hupo’s evolution from a mental wellness app to an AI sales coaching leader exemplifies how startups can adapt core expertise to enterprise needs. Supported by Meta and strong investors, Hupo offers a platform delivering tangible performance improvements in complex sales environments, with a promising trajectory fueled by expanding global enterprise adoption. — Disclaimer: The information provided by Meyka AI PTY LTD is intended solely for research and informational purposes and should not be construed as financial or investment advice.