Meta has introduced a new AI-powered video feed feature called Vibes. Users can remix already existing AI-generated videos or create new ones via prompts on the Meta AI app or at meta. ai. These videos are shareable on Instagram Reels and Facebook Stories. This latest Meta experiment transforms your next Instagram Reel into an AI-driven creation. Meta has launched Vibes, a short-form video feed available on the Meta AI app and meta. ai, consisting entirely of AI-generated videos. Users can explore these videos, then create, remix, and share their own within the app or on Instagram and Facebook. Meta aims to attract users who have creative ideas for videos but lack the skills or resources to produce or edit them. Vibes lets you browse a personalized feed of surreal and stylized clips made with Meta AI's video models, allowing immediate remixing of visuals, style, or sound to match your unique vibe. At its launch, Vibes resembles a blend of social media, an AI art gallery, and a digital toy box. You can build a video from scratch using text prompts, upload your visuals, or tap “remix” on an existing clip. While popular Instagram Reels and TikToks often rely heavily on digital effects, they usually still depend on human performances. Vibes reverses this approach; the human element becomes optional. Input from users happens through remixing rather than recording. You might never appear in your own video, yet you remain the creative force behind it. The near future may see audiences following creators whose faces they never see on camera but whose AI remixing artistry they admire. Vibes combines multiple ongoing Meta AI projects. Earlier this year, Meta introduced AI stickers and image generators across its platforms, and Vibes integrates these tools into complete short videos.

This approach is likely more successful than Meta’s prior AI chatbot experiment. Making AI a creative partner instead of simply a conversational tool might resonate better. If successful, Vibes could reshape how short videos are made online, especially among younger users. However, if Vibes results in Reels and Stories flooded with low-quality, confusing, or eerie AI-generated content—often called AI slop, which is an emerging concern—it could drive users away rather than inspire creative engagement, contrary to Meta’s hopes. After all, one popular form of social media videos involves people sharing personal stories directly to a camera. It remains to be seen if users will embrace Reels born from AI prompts in the same way. Meta appears to be addressing this challenge by focusing on personalization and refinement. The Vibes feed learns your preferences through interaction and offers a curated stream of AI clips tailored to your tastes. Additionally, Meta is collaborating with visual artists and creators to improve model quality and video output. There is a natural appeal to a tool that simplifies producing entertaining videos that would typically require significant time and investment. You don’t need animation or directing skills to create a compelling Vibe—just a prompt and your perspective. For those who have felt sidelined in the social media video culture due to shyness, technical limitations, or lack of gear, Vibes may hold strong appeal. Currently, Vibes is available as a preview separate from the main Instagram feed, though integration is already underway. Vibes videos appear in Reels and Stories, tagged to link back to Meta AI, which might help normalize AI-generated content or clearly differentiate human-made versus machine-influenced creations—and the varied preferences those distinctions inspire. You might also like. . .