The Microsoft Advertising blog recently published a post about how to optimize content for AI Search Answers. I found it unusual that this topic appeared on the Microsoft Advertising blog rather than on the Bing Search blog because (a) it’s an advertising-focused blog, and (b) the author, Krishna Madhavan, is a member of the Bing team, not the ads team. The post, titled "Optimizing Your Content for Inclusion in AI Search Answers, " covers how to structure your content, use schema, avoid common mistakes, writing techniques, and more. The blog explains that a fundamental difference between traditional search and AI search lies in how content is presented in the results. As stated, “In traditional search, visibility meant appearing in a ranked list of links.
In AI search, ranking still happens, but it’s less about ordering entire pages and more about which pieces of content earn a place in the final answer. ” The author also notes, “AI assistants don’t read a page top to bottom like a person would. They break content into smaller, usable pieces — a process called parsing. ” He concludes with several key points: - Traditional SEO remains crucial: ensure crawlability, metadata, and internal linking are solid foundations. - Structure content effectively: use schema, clear headings, and modular layouts. - Write clearly: maintain precision in language, context, and punctuation. - Make answers snippable: employ concise, self-contained phrasing in lists, Q&As, and tables. Once again, what strikes me as odd is that this was posted on the advertising blog.
How to Optimize Content for AI Search Answers: Insights from Microsoft Advertising Blog
Kuaishou's Kling AI is a groundbreaking video generation tool launched in June 2024 by the Chinese tech company Kuaishou.
OpenAI has quickly become a key influencer in the stock market, significantly shaping the growth of the artificial intelligence (AI) economy.
The United States Senate has recently approved the 'GAIN AI' legislation as part of the National Defense Authorization Act (NDAA), which would mandate AI chip manufacturers like Nvidia and AMD to prioritize chip orders from American companies over exports, especially to China and its allies.
Editor’s note: This article is co-authored by Bart Willemsen and Penny Gillespie, VP Analysts at Gartner.
Trupeer is a US-based technology company specializing in advanced artificial intelligence (AI) software that automates the creation of business videos and documentation.
Adobe has introduced a new suite of AI agents tailored specifically for the complex business-to-business (B2B) market, aiming to simplify how companies sell to other organizations.
OpenAI has unveiled its latest breakthrough in artificial intelligence with the launch of Sora 2, an advanced AI video generation model that marks a substantial upgrade from its predecessor.
Automate Marketing, Sales, SMM & SEO
and get clients on autopilot — from social media and search engines. No ads needed
and get clients today
Lorem ipsum dolor sit amet consectetur adipisicing elit. Fuga dolor minus maiores. Aut vero expedita dicta, dolorem odit excepturi odio doloremque voluptatem repellat aliquam? Dolores nemo eum id pariatur! Nobis!
Create your own avatar to work for you — completely free of charge!
Sign up with
Google
We've sent a confirmation email to
Please check your inbox and click the link to complete your registration
Didn’t receive it? Check your Spam or Promotions folder
and get clients without any advertising investment!
Create and publish viral social media content on autopilot
AI sales managers work 24/7, with no need for sleep, food, or breaks, and speak all languages.
You have unsubscribed from the mailing list recklessly but successfully.
We are not saying goodbye and look forward to seeing you again.