Microsoft CEO Satya Nadella has called for increased regulation and oversight of artificial intelligence (AI) and technology following a viral incident involving AI-generated images of Taylor Swift. In an interview with NBC News' Lester Holt, Nadella emphasized the importance of managing this emerging technology responsibly. He stressed the need to establish safeguards and guidelines to ensure the production of safer content. Nadella also highlighted the significance of global societal agreement on norms, particularly through collaboration between law enforcement, legislators, and tech platforms. The CEO expressed confidence in our ability to govern and manage these technologies effectively.

These remarks come in the wake of explicit AI-generated images of Swift circulating on X (formerly known as Twitter), prompting her fans, known as "Swifties, " to report and counteract them with positive images. The Biden administration has expressed concern over such incidents and urged social media companies to take responsibility for preventing the spread of misinformation and non-consensual intimate imagery. In October, President Biden signed an executive order focused on managing the risks associated with AI. Representative Yvette Clarke (D-N. Y. ) has also called for bipartisan action to address the issue of women being targeted by deepfakes without consent.