In this article, OKTA presents an opportunity to create a free account and follow your favorite stocks. The image featured in this article showcases the logo of Bard AI, a conversational AI software application developed by Google, alongside ChatGPT. This collaboration has caught the attention of Todd McKinnon, CEO of identity security firm Okta. Speaking to CNBC, McKinnon stated that as Google aims to defend its search dominance, they are excelling at keeping their research and development in-house, particularly in the field of generative AI technologies powered by transformers. McKinnon credited Google and DeepMind for their groundbreaking research, emphasizing the vital role of transformers as the algorithm driving significant advancements in large language models (LLMs). McKinnon also warned that Microsoft risks being reduced to a mere "consultancy" in the AI industry. Notably, Microsoft's products, including Copilot and generative AI software-equipped PCs, heavily incorporate technology developed by OpenAI, the lab responsible for the AI chatbot ChatGPT. Microsoft has invested billions of dollars in OpenAI, with a reported total investment of $13 billion.

In early 2023, Microsoft announced its intention to accelerate AI breakthroughs and ensure the widespread benefits of AI are shared with the world. McKinnon finds the situation peculiar, with OpenAI spearheading exciting developments while Microsoft potentially transitions into a consulting company. However, Google faces significant challenges in achieving commercial success with its own AI investments. Microsoft's collaboration with OpenAI grants them a leading position in foundation AI models, raising concerns that Google's search dominance may be compromised as users increasingly rely on ChatGPT and other AI chatbots for their search needs. On the other hand, Google's AI efforts have encountered public setbacks, including the incorrect responses provided by their Gemini AI chatbot and the generation of inaccurate ahistorical images by their Gemini image generator tool. Google has temporarily removed the image generator tool and is conducting an investigation before reinstating it. The path to success in the AI industry requires substantial investments for all players involved.