Mindbody, a leading fitness and wellness software company, has formed a strategic partnership with AI marketing platform Attentive to enable fitness, wellness, and beauty brands to deliver personalized outreach via SMS and email. This collaboration integrates Attentive’s marketing tools directly into the Mindbody platform, allowing all communications to be managed from a unified dashboard. One significant enhancement allows operators to automate customized communications, such as sending timely SMS and email campaigns triggered by client behaviors like visits, lead stages, or inactivity. Fritz Lanman, CEO of Playlist—Mindbody’s parent brand—stated, “Our fitness and wellness customers reported that SMS and email are the two most effective channels for member engagement, yet many lack the time and resources to use them consistently. ” He continued, “After evaluating several partners, Attentive’s platform stood out for empowering businesses of all sizes to connect with clients and drive measurable growth quickly. By embedding Attentive’s technology into Mindbody, we’re providing operators with the same intelligent marketing tools used by the world’s most innovative brands. ” Lanman had previously shared with Athletech News his belief that fitness brands should fully embrace AI to advance tech innovation within the sector. “AI will empower and democratize the ability to conduct deep analytics and deliver personalized marketing to help businesses grow and improve effectiveness.

We are moving toward an era of human augmentation, not substitution, ” he remarked at this year’s ATN Innovation Summit. The partnership also enables Mindbody users to convert online audiences into paying clients through integrated web and social signup tools coupled with targeted follow-ups. Attentive will assist users in leveraging insights for smarter marketing by utilizing Mindbody features like “Clients at Risk” and “Big Spenders” to re-engage inactive clients or reward loyal customers. Amit Jhawar, CEO of Attentive, emphasized, “Consumers want genuine, personalized connections with trusted brands, especially in fitness and wellness. Integrating Attentive’s omnichannel platform with Mindbody empowers operators to transform every interaction into a timely, personalized SMS or email message. ” These tools are available at no extra cost for Ultimate and Ultimate+ subscribers. Early adopters have already reported notable success; The Tox, a multi-location wellness brand, experienced a 60% increase in first-time visits thanks to the integration. Additionally, small businesses in beta testing reported thousands in new monthly revenue and an average opt-in conversion rate of 46% in October 2025, driven by consistent, automated campaigns. Jhawar added, “Together, we’re offering Mindbody customers a marketing platform that is easy to use, proven to engage clients, deepen relationships, and encourage repeat visits. ”