Mindbody, the experience technology platform serving the fitness, wellness, and beauty sectors, has announced a commercial partnership with Attentive, an AI-driven marketing platform specializing in 1:1 personalization. Through this partnership, Mindbody customers will gain access to Attentive’s SMS and email marketing tools seamlessly integrated within the Mindbody platform. This integration aims to help businesses convert client activity into personalized outreach that boosts engagement and drives recurring revenue. Mindbody supports a wide range of businesses—from local studios to global franchises—across fitness, wellness, and beauty industries. Attentive, an AI marketing platform known for its 1:1 personalization capabilities, is employed by numerous international brands. For Mindbody Ultimate and Ultimate+ subscribers, this integration is available at no extra cost. It merges Attentive’s advanced marketing features with Mindbody’s industry-specific data. Fritz Lanman, CEO of Playlist, Mindbody’s parent company, shared that customers have identified SMS and email as the top two channels for member engagement, yet many struggle to use them consistently due to limited time and resources. Lanman explained, “After evaluating multiple partners, Attentive’s platform stood out for enabling every business—regardless of size—to connect with clients and drive measurable growth within minutes. By embedding Attentive’s technology directly into Mindbody, we’re providing operators of all scales with access to the same intelligent marketing infrastructure leveraged by the world’s most innovative brands. ” Early users have reported immediate benefits.

The Tox, a multi-location wellness brand, saw a 60% increase in first-time visits. Additionally, small businesses participating in the beta phase noted thousands in new monthly revenue and achieved an average opt-in conversion rate of 46% in October 2025. Amit Jhawar, CEO of Attentive, stated, “Integrating Attentive’s omnichannel platform with Mindbody enables operators to transform every interaction into timely, personalized messages via SMS and email. Together, we’re offering Mindbody customers a straightforward marketing platform proven to reach clients effectively, deepen relationships, and encourage repeat business. ” With this integration, operators can automate personalized outreach triggered by client behaviors such as visits or inactivity. They can also manage all multi-channel marketing efforts from a single dashboard and utilize Mindbody insights—including the ‘Clients at Risk’ feature—for smarter, data-driven marketing.