SoundHound AI, Inc. (Nasdaq: SOUN), a global leader in voice and conversational AI, has announced the launch of Sales Assist, a new voice-powered AI agent designed for retail environments. The agent will debut at Mobile World Congress (MWC) 2026 in Barcelona (Hall 7, Booth 7E40). Building on SoundHound’s existing AI enterprise solutions and next-generation agentic AI platform, Sales Assist targets in-store teams by providing real-time AI-driven informational prompts to staff, such as those at telecom retail locations. With customer consent, Sales Assist supports live conversations by analyzing intent and context, delivering instant, data-driven recommendations—ranging from upgrades and bundles to cross-sell offers and compliance disclosures—directly to tablets or any microphone- and screen-enabled device. This technology eliminates delays caused by staff logging into multiple systems or manually searching pricing plans, enabling a faster and more personalized customer experience without typical sales friction. Powered by SoundHound’s proprietary Polaris automatic speech recognition (ASR), Sales Assist is optimized for fast, noisy retail settings with minimal latency. It coordinates multiple specialized AI agents that securely access various data sources such as CRM, billing, promotions, product catalogs, and coverage tools. For example, if a customer reports a damaged phone, the system can instantly verify upgrade eligibility, retrieve account and billing details, highlight trade-in deals, and suggest complementary bundles or accessories. Sales Assist helps retailers boost revenue per customer, shorten sales cycles, reduce new employee training time, and maintain consistent compliant sales practices across locations. In telecommunications, it simplifies complex tariff and upgrade decisions while enhancing retention and cross-selling through data insights. At MWC 2026, SoundHound is also showcasing its broader enterprise AI portfolio, including its next-generation agentic platform—a scalable multi-agent orchestration system optimized for MCP and A2A protocols.

Deployed by hundreds of large enterprises, this platform integrates self-built, pre-configured, or third-party AI agents to collaborate in executing multi-step workflows across various customer channels such as voice, SMS, webchat, email, smart devices, social media, contact centers, and in-vehicle systems. Michael Anderson, EVP of Enterprise AI at SoundHound, remarked, “Voice assistants and chatbots have existed for years, but truly effective, enterprise-grade voice interactions are only now becoming possible. As AI matures, voice is evolving from mere response to resolution. Sales Assist exemplifies how agentic AI can transform retail environments in real time, and MWC is the ideal stage to introduce this next-generation customer experience AI to Europe. ” From March 2-5, 2026, MWC attendees can experience live demonstrations of Sales Assist and explore additional agentic AI use cases powered by the Amelia platform. These include AI agents designed for complex customer service workflows in telecom and retail, and SoundHound’s agentic voice commerce platform making its European debut, which enables drivers and passengers to order food, make reservations, pay for parking, book tickets, and more via in-vehicle voice AI agents. Visitors can also engage with an interactive build environment illustrating rapid, on-site AI agent deployment across industries. SoundHound’s MWC 2026 presence highlights its growing momentum in Europe and globally. In 2025 alone, the company processed nearly 30 million AI-driven customer interactions within telecom and retail sectors. Currently, SoundHound powers millions of products and services worldwide, facilitating billions of AI interactions annually for leading brands.