Begin your journey with AI in media sales—no prior expertise required—by joining a free webinar on May 14 from noon to 1 p. m. Central Time, hosted by the New England Newspaper & Press Association University. Artificial intelligence is quickly transforming how sales teams function, presenting both exciting opportunities and challenges for media organizations.

This practical and accessible session will clarify what AI truly means for media sales teams today and how to start applying it immediately. Participants will discover easy-to-use tools, quick wins, and real-world strategies to boost efficiency, enhance outreach, and achieve better results. The webinar will also showcase seven user-friendly AI tools that offer immediate benefits, alongside advice on starting small, gaining team support, and integrating AI as an effective partner in your sales efforts. Conducted by seasoned media sales experts Jeff Gallop and David Buonfiglio, the session is designed to help attendees confidently take their first steps with AI—or to provide new insights even if you’re already familiar. This webinar is free for all WNA and state press association members; a $15 fee applies for non-members.