Netflix Explores Potential of AI and Generative AI in Streaming Content
Brief news summary
Netflix co-CEO Ted Sarandos believes that artificial intelligence (AI) and generative AI could provide powerful tools for creators in the TV and film industry. While he is unsure of the specific impact on Netflix's content, Sarandos sees AI as a means for filmmakers and producers to tell better stories. He noted the successful integration of technology in animation, where jobs have grown and costs have not necessarily decreased. Sarandos emphasized that audiences value quality and connection with storytelling more than technology or budgets. Additionally, Netflix co-CEO Greg Peters expressed optimism in the potential of generative AI to enhance recommendations and discovery systems, making it easier for viewers to find the perfect story.During the Netflix earnings call, co-CEO Ted Sarandos discussed the potential impact of artificial intelligence and generative AI on TV and film content on the streaming platform. Sarandos expressed his belief that these technologies could offer powerful tools for creators, although he acknowledged uncertainty about the extent of their influence. He drew parallels with the animation sector, pointing out the advancements from hand-drawn animation to CGI and how technology has not necessarily reduced costs or replaced human creators.
Sarandos suggested that AI could provide creator tools to enhance storytelling, noting the excitement among filmmakers and producers who currently experiment with AI. However, he emphasized that quality and connecting with the audience remain paramount, highlighting the importance of writing, acting chemistry, plots, surprises, and twists. In terms of content discovery, fellow co-CEO Greg Peters mentioned that Netflix has been utilizing similar technologies to drive engagement for years and expressed optimism that generative AI could further improve their recommendations and discovery systems. Overall, the executives reiterated their commitment to delivering great stories while exploring the potential benefits of AI for both creators and viewers.
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Netflix Explores Potential of AI and Generative AI in Streaming Content
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