Researchers from Google and Tel Aviv University have introduced GameNGen, an AI model capable of simulating the popular 1993 video game Doom in real time. By leveraging AI image generation techniques from Stable Diffusion, GameNGen serves as a limited game engine, potentially revolutionizing real-time video game synthesis. Instead of using traditional graphical techniques, future games could employ AI engines to generate graphics on the fly. GameNGen can generate new Doom gameplay frames at speeds above 20 frames per second using a single tensor processing unit.
In tests, human raters struggled to differentiate between actual gameplay footage and GameNGen outputs. This concept of "neural rendering" aligns with the ongoing research on AI video synthesis models like OpenAI's Sora. The research paper, titled "Diffusion Models Are Real-Time Game Engines, " explains GameNGen's process by using a modified version of Stable Diffusion 1. 4, an image synthesis diffusion model. However, using Stable Diffusion leads to graphical glitches and challenges with maintaining visual clarity and consistency over time.
Google and Tel Aviv University Unveil AI Model for Real-Time Doom Simulation
Tesla has achieved a groundbreaking milestone in autonomous driving by reaching Level 5 automation with its Autopilot system.
Enterprise sales traditionally followed a clear process: educate the market, run pilots, prove business cases, navigate security and procurement, then go live.
In November 2024, Coca-Cola launched its highly anticipated annual holiday campaign featuring three commercials created with the help of artificial intelligence (AI) technology.
Amazon Prime Video has introduced a new AI-powered feature in beta that produces video season recaps to enhance streaming entertainment.
The future of digital marketing is increasingly influenced by the integration of artificial intelligence (AI) into search engine optimization (SEO) strategies.
Artificial Intelligence (AI) is profoundly transforming search engine optimization (SEO) analytics, ushering in a new era where marketers leverage advanced technology to gain deeper insights and develop more effective strategies.
As artificial intelligence (AI) transforms consumer behavior, U.S. retailers are actively adjusting their marketing and sales strategies to maintain visibility and relevance in AI-driven shopping environments.
Launch your AI-powered team to automate Marketing, Sales & Growth
and get clients on autopilot — from social media and search engines. No ads needed
Begin getting your first leads today