Nvidia (NVDA) is currently experiencing an extraordinary period of success. Over the past year, their shares have skyrocketed by an impressive 267%, and they have seen a 79% increase year to date. Their AI technology and graphics cards are highly sought-after by tech companies worldwide, making CEO Jensen Huang a highly sought-after figure in the industry. The company will be hosting their annual GTC conference on Monday, March 18, at the SAP Center in San Jose, Calif. , with a two-hour keynote address by Jensen Huang. This event has previously served as a platform for Nvidia to unveil their most significant products. In 2022, they introduced the Hopper graphics architecture and H100 graphics processing unit, which has now become the premier card for companies involved in training and deploying AI models. This year, expectations are high that Nvidia will unveil the successors to Hopper and H100, potentially triggering a new surge in demand for their products. The new architecture, codenamed Blackwell, and the GPU, referred to as the B100, are anticipated to offer significantly better performance when running models like OpenAI’s GPT-3.

Nvidia has openly shared its plans for the B100, showcasing a slide during the Supercomputer 2023 conference that illustrates the GPU's potential capabilities compared to the H100 and H200 cards. Alongside the Blackwell architecture and B100 card, Nvidia is likely to showcase the latest advancements in its CUDA software. This platform enables programmers to harness a GPU's processing power for AI and other applications, forming an integral part of Nvidia’s enterprise strategy and solidifying their position in the market. There may also be an announcement that Nvidia will begin producing its H20 AI chip for the Chinese market as an alternative to the more powerful H100 and H200 chips. This move is driven by restrictions prohibiting the sale of these chips to Chinese customers due to concerns about their potential application in the development of advanced AI systems by the Chinese military and government. Aside from these significant updates, attendees and viewers of the GTC conference can expect various other announcements from Nvidia and its partners. The conference will feature around 300 exhibitors, and renowned speakers such as OpenAI’s COO Brad Lightcap, Meta’s VP of AI Research Joelle Pineau, and Microsoft’s VP of Generative AI Sébastien Bubeck will be making appearances. Yahoo Finance will be reporting directly from the conference, providing coverage of the major news and conducting interviews with key Nvidia executives. Stay connected for the latest updates. Don't forget to subscribe to the Yahoo Finance Tech newsletter for the latest updates on the industry.