On Friday, Olympic organizers revealed their intention to incorporate artificial intelligence (AI) into sports, joining the global trend of harnessing this rapidly advancing technology. The International Olympic Committee (IOC) outlined its strategy to leverage AI, including its application in talent recognition, personalized training, and enhanced fairness in judging. IOC President Thomas Bach emphasized the importance of responsible implementation of AI within Olympic leadership. During a press event at the former London Olympic Park, Bach stated, "We are taking another stride towards ensuring the distinctiveness of the Olympic Games and the significance of sports. To achieve this, we must be at the forefront of change. " Addressing the potential risks associated with AI, Bach added, "We are committed to harnessing the immense potential of AI in a responsible manner. " This announcement comes as the IOC prepares for the upcoming Paris Olympics, which are scheduled to commence in less than 100 days. The IOC's AI strategy encompasses multiple areas, including athlete protection from online harassment and improved broadcasting experiences for viewers at home.

As the sale of broadcast rights generates billions of dollars for the IOC, optimizing the viewing experience with AI is of considerable importance. Controversy has already emerged surrounding the Paris organizers' adoption of AI for security purposes. They plan to employ AI-powered cameras in their video surveillance system to identify potential security threats such as unattended packages or crowd movements.