Omnicom Expands Partnership with Adobe to Launch AI-Powered Industry-Specific Marketing Solution April 21, 2026 – Omnicom (NYSE: OMC), a global leader in marketing and sales, announced at Adobe Summit the expansion of its long-term partnership with Adobe to co-develop an enterprise-grade AI Agentic Operating Model tailored for Retail, Financial Services, Pharmaceuticals, and Automotive industries. This new solution integrates Omnicom’s proprietary platform, Omni, and its agentic framework with Adobe’s marketing and creative technology stack to enable end-to-end orchestration of strategy, creative development, planning, activation, and measurement at scale. Addressing the limitations of existing disconnected AI marketing tools, the Agentic Operating Model offers a unified, governed system built on Adobe technology, featuring a component-based architecture anchored by a client-specific knowledge graph powered by Omni. Over the next year, Omnicom will operationalize this solution across five core use cases: customer experience, omnichannel planning, creative workflows, . com, and email marketing, incorporating seamless data exchange between Adobe products and Omni's connected platform to deliver predictive growth at enterprise scale. Omnicom’s Precision Marketing Capability will lead the design, build, and managed service delivery customized by vertical, ensuring compliance and workflow integration aligned with industry regulations. Unlike fragmented point solutions, this co-developed platform consolidates Omnicom’s vertical expertise and compliance frameworks with Adobe’s content and data orchestration capabilities.

Omni’s data layer, supported by Acxiom Real ID’s 2. 6 billion verified global IDs enriched with cultural, media, and commerce signals, integrates with Adobe Real-Time CDP to solve data cold-start issues and provide a single source of truth across teams. Luke Taylor, CEO of Omnicom Precision Marketing, emphasized that the partnership creates production-ready AI systems covering the entire marketing journey, from strategy through measurement, fostering trust and scalability for enterprise teams. CTO Paolo Yuvienco highlighted the focus on governance at scale, vertical specialization, and seamless workflow integration, avoiding complexity from additional AI vendors. To support deployment, Omnicom is establishing a Center of Excellence and accelerating go-to-market efforts focused on the four target verticals. Adobe’s Chief Revenue Officer, Stephen Frieder, underscored that this collaboration enables CMOs to move from AI proofs of concept to scalable competitive advantages by combining deep vertical knowledge with Adobe’s technology. This expanded partnership reinforces Omnicom’s dedication to embedding Adobe technology and co-governance in its operations to advance enterprise-scale, responsible generative AI marketing solutions. About Omnicom Omnicom (NYSE: OMC) is a premier global marketing and sales company focusing on intelligent growth through its proprietary Omni platform and connected capabilities that unify media, commerce, consulting, advertising, production, health, public relations, branding, and experiential disciplines to address clients’ key growth priorities. More information is available at www. omc. com. Original source: https://www. prnewswire. com/news-releases/omnicom-expands-adobe-partnership-to-drive-industry-specific-ai-powered-marketing-transformation-302749094. html