OpenAI and Meta are intensifying their focus on short-form AI-generated videos, positioning this technology as a key element in their pursuit of artificial general intelligence (AGI). This shift highlights how top tech firms are innovatively leveraging AI-generated content to reshape digital interaction and content creation. OpenAI has launched Sora, a platform styled like TikTok that uses advanced AI video generation to produce viral, engaging short-form videos. This marks a significant change for OpenAI CEO Sam Altman, who had earlier voiced concerns about social media algorithms promoting passive engagement. The introduction of Sora reflects OpenAI’s evolving strategy to blend AI with social media dynamics, aiming to balance ethical considerations with technological progress. Similarly, Meta has entered the field with Vibes, its own AI-driven short video platform. Vibes enables users to create and share AI-generated short videos by utilizing machine learning tools that foster creative expression and diverse content. Meta’s project fits within a broader plan to integrate AI and social networking, enhancing user experiences through novel AI-powered content formats. Both companies see short-form AI-generated videos not only as a new content medium but also as a significant revenue opportunity.

The appeal of this format lies in its viral potential and high user engagement, offering strong monetization prospects via advertising and partnerships. Additionally, these platforms act as valuable data sources, supplying extensive datasets used to train and improve future AI models. By analyzing how users interact with AI-generated content, OpenAI and Meta gain insights that help enhance the sophistication and accuracy of their AI systems. This strategic focus on AI-generated short videos mirrors a wider industry trend of increasingly blending artificial intelligence with digital content creation and consumption. It reflects efforts to advance AGI—AI systems with generalized human cognitive capabilities—through practical applications involving large, dynamic user bases. By concentrating on AI-powered short video content, OpenAI and Meta aim to capitalize on the high engagement popularized by platforms like TikTok. This strategy supports their broader goals of developing more sophisticated AI by harnessing real-world user interactions and vast amounts of generated content. In summary, OpenAI’s and Meta’s initiatives to develop AI-generated short video platforms signify an important milestone in AI and social media evolution. As these technologies progress, they are poised to influence how content is produced and consumed, as well as the overall direction of AI research and applications. Integrating AI into short-form video offers exciting opportunities for innovation, user engagement, and advancing toward AGI.