Optimove has launched its AI Marketing Tools Hub, a resource leveraging AI to help marketing teams work faster and autonomously across campaigns. This hub extends Optimove’s Positionless Marketing approach, empowering all team members to generate insights, create content, and optimize campaigns, thereby reducing delays. The solution tackles key challenges such as slow campaign launches and limited responsiveness to customer behavior by offering curated AI tools with clear application guidance, increasing AI adoption among marketers. Often reliant on other teams for insights and struggling with AI tool navigation, marketing teams face obstacles in launching campaigns effectively and on time. With growing customer demands, faster campaign execution and responsiveness are essential. Optimove’s hub enables marketing teams to collaborate across departments and deliver quicker solutions without disrupting company workflows. Rony Vexelman, VP of Marketing, notes that while many AI tools exist, teams struggle to identify truly useful ones. He states, “Marketing teams are drowning in AI tools but starving for guidance on which tools actually solve their problems, ” emphasizing that their hub offers a practical starting point with curated tools that ease tasks from research to optimization, enabling marketers to move faster and operate independently without chasing hype. By targeting relevant marketing tasks, the hub eliminates trial and error with numerous AI products, providing tools with clear use cases, implementation advice, and workflow instructions. This supports marketers in applying AI to everyday manual tasks independently, aligned with Optimove’s vision for positionless marketing. Such independence accelerates decision-making and real-time responses to customer behavior, shortening time-to-market. Inside the AI Marketing Tools Hub, 13 AI tools span key marketing areas: **Data & Insight Power** - *ChatGPT*: Analyzes campaign results, creates customer personas, and drafts strategic briefings, summarizing data to support confident decisions without analyst dependence. - *Claude*: Processes detailed research and competitive reports, turning them into structured summaries, reducing research effort.

- *Perplexity*: Provides real-time validated intelligence for trends, facts, and competitor checks, ensuring campaign relevance. - *Gemini*: Analyzes diverse data formats (images, videos, text) to evaluate cross-media campaign performance, enhancing contextual understanding. - *DeepSeek*: Identifies customer behavior patterns from complex datasets for targeted campaign optimization. **Creative & Content Power** - *Canva*: Enables marketers to swiftly create social posts and campaign visuals with consistent fonts, colors, and layouts, enhancing responsiveness to customer behavior. - *Midjourney*: Generates concept visuals and creative directions early in campaigns, allowing theme testing before production, reducing costs, and improving alignment. - *Descript*: Simplifies audio and video editing via text, supporting podcast editing, short-form content, and transcriptions for repurposing CX content without extra skills. - *Claude, ChatGPT, Gemini*: Assist in drafting and adapting copy for emails, push notifications, in-app content, and landing pages, accelerating personalized messaging while maintaining brand voice and style. **Optimization & Productivity Power** - *Miro*: Supports collaborative campaign planning through remote workshops, customer journey mapping, and shared documentation, improving multi-team alignment and faster execution. - *Make*: Automates workflows without engineering help by connecting marketing platforms, automating repetitive tasks, and triggering cross-system actions, reducing manual work and enabling continuous independent optimization. The AI Marketing Tools Hub embodies Optimove’s Positionless Marketing philosophy, which removes rigid role boundaries so any marketer can independently complete tasks. Customer data shows teams adopting this framework achieve an average 88% improvement in campaign execution, launching personalized campaigns aligned with real-time customer behavior. This approach enables marketers to access insights, create assets, and optimize campaigns faster by eliminating dependence on analysts, creatives, or engineers. With minimized handoffs and approvals, marketers can independently manage end-to-end processes, supporting more timely and personalized customer experiences. Positionless Marketing reduces bottlenecks, accelerates campaign execution, and fosters highly responsive, personalized marketing, empowering teams to move swiftly from insight to action using Optimove’s AI Marketing Tools Hub.