In anticipation of its Oracle AI World conference next week in Las Vegas, Oracle Corp. today unveiled a new set of role-based artificial intelligence agents integrated into its Fusion Cloud applications, primarily targeting marketing, sales, and customer service functions. Over the past year, Oracle has consistently expanded its enterprise application suite by adding AI agents focused on the most common workflows.

These agents enable automation of tasks, identification of trends and anomalies, and the triggering of actions without leaving the application environment. “These new agents assist customer experience leaders in delivering personalized support, enhancing customer loyalty, and unlocking fresh revenue opportunities through intelligent insights and agentic automation, ” stated Chris Leone, executive vice president of applications development at Oracle. For marketing professionals, Oracle is introducing three AI agents: - The Account Product Fit Agent prioritizes accounts with the highest likelihood to purchase by combining predictive scoring, account data, and engagement signals. - The Buying Group Definition Agent utilizes title-mapping algorithms to identify buying roles specific to industries and products, allowing for more precise persona-based targeting. - The Model Qualification Agent employs predictive models to recommend the best-fit audiences and evaluate data quality for campaign targeting. Sales representatives will benefit from six new AI agents: - The Deal Advisor Agent streamlines the preparation of product and pricing overviews, guides, and customer references essential for closing deals. - The Quote Assistant Agent answers questions related to deals and simplifies the quoting process. - The Product Recommendations Agent suggests cross-sell and upsell opportunities based on customer history and preferences. - The Quote Summaries Agent condenses deal details, history, and next steps for salespeople. - The Contract Advisor Agent provides summaries of contract terms and obligations. - The Lead Advisor Agent analyzes lead behavior, engagement, and profiles, recommending subsequent actions. For customer service teams, six new agents have been introduced: - The Triage Agent assesses service requests by product, category, severity, and sentiment to help prioritize service responses. - The Self-Service Agent acts as a customer-facing guide for information and problem resolution across portals, websites, and mobile apps. - The Service Request Creation Agent translates customer chats, calls, and emails into service tickets. - The Work Order Agent auto-generates prefilled draft work orders. - The Service Request Clustering Agent detects recurring issues by analyzing similar requests. - The Escalation Prediction Agent forecasts which requests are likely to escalate by evaluating sentiment and other factors. This launch aligns with Oracle’s ongoing strategy to embed AI capabilities directly into business applications rather than relying on separate platforms or add-on tools. All these new AI agents are available at no extra cost to Fusion Cloud subscribers.