EXCLUSIVE: Palantir, a leader in artificial intelligence, and Stagwell Inc. , a global marketing and communications company, have announced a new collaboration to develop an AI-powered marketing platform for their clients. This new AI platform integrates Palantir’s Foundry with Code and Theory’s orchestration-level software, along with proprietary data and solutions from Stagwell’s The Marketing Cloud. Mark Penn, chairman and CEO of Stagwell Inc. , told FOX Business that the platform emerged from discussions with Palantir CEO Alex Karp about creating an AI-enabled marketing suite, which evolved into a full partnership. “We both examined how to combine Stagwell’s data with third-party data and clients’ first-party data to build a flexible AI-based model, which I refer to as the holy grail of marketing, ” Penn explained. RETURN TO OFFICE GAINING MOMENTUM AS AI RESHAPES CORPORATE STRATEGY “We have always aimed to say, ‘Identify those people who are likely to purchase an umbrella on the next rainy day, ’ and then allow the system to determine who these individuals are and launch a marketing campaign accordingly, ” he added. The AI-driven platform is designed to empower large, complex teams to create and execute marketing programs at scale. It also features innovative differential privacy technology from Stagwell to ensure user data protection. Ticker Security Last Change Change % STGW STAGWELL INC 4. 82 -0. 80 -14. 23% PLTR PALANTIR TECHNOLOGIES INC. 177. 93 +2. 88 +1. 65% “Our goal is not just to operate the system on behalf of customers but to enable them to run it themselves and integrate it throughout their organization, ” Penn said.

“We want marketers and organizations to have tools that store managers or local managers can use to optimize their own marketing efforts using AI. ” “They will be able to input questions in everyday English and receive targeted audience results, ” he noted. LAYOFFS IN OCTOBER HIT HIGHEST LEVEL FOR MONTH IN 22 YEARS AS COMPANIES CITE COST-CUTTING, AI Kevin Kawasaki, Palantir’s global head of business development, told FOX Business that recent months have seen “incredible advancements” in AI models’ ability to manage workloads without human-generated code, accelerating the creation of AI-powered tools. “Our product requires substantially less coding, allowing experts with deep domain knowledge to implement their ideas far more quickly, ” Kawasaki said. “A key difference today compared to a year ago is that delivering an AI-first product is fast, ” he continued. “It’s not only faster but also more distinctive, enabling delivery that goes well beyond the traditional software-as-a-service model with our AI platform. ” AI-DRIVEN AUTOMATION TRIGGERS MAJOR WORKFORCE SHIFT ACROSS CORPORATE AMERICA He gave an example where two customers in similar sectors, such as hotels, receive distinctly different products tailored to their organization’s unique needs and data interaction preferences. “The speed at which technology can be adapted to enhance an individual’s or company’s effectiveness is crucial, ” Kawasaki stated. He also highlighted that historically, developing custom software involved lengthy, deliberative phases to define scope and purpose, followed by market testing and refinement. In contrast, the AI model allows them to “simply show up and deliver. ” GET FOX BUSINESS ON THE GO BY CLICKING HERE