Peacock ayaa sameynaya tallaabo istiraatiiji ah isagoo diiradda saaraya isku darka AI iyo madadaalo kuu horumarsan oo ku saleysan moobilka. Munaasabad warbaahineed oo dhawaan dhacday, waxa uu muujiyee app cusub oo moobil ah oo isku dara qaybo ka mid ah TikTok, ciyaaraha fudud, iyo adeegyada qulqulka si loo kobciyo xidhiidhka daawadayaasha ku leh taleefannadooda. Hordhac muhiima ayaa ah “Your Bravoverse, ” oo ah astaameed ku saleysan AI oo loogu talagalay taageerayaasha go’doonsan ee riwaayadaha caan ka ah sida “The Real Housewives” iyo “Vanderpump Rules. ” Waxay ururisaa playlistyo shakhsi ah iyadoo isku xireysa muuqaalada gaagaaban ee ka badan 5, 000 saac oo ka tirsan content-ka Bravo, oo ay hagayaan avatar dijitaal ah oo ah bandhigye TV ah oo ah Andy Cohen. Isticmaalayaashu waxay bilaabaan iyagoo dooranaya bandhigyada iyo daqiiqadaha ay jecel yihiin, waxaana AI-ga sawirka ah ee Andy Cohen uu ka sheekeynayaa, xiriirinayaa sheekooyinka, kuna talinayaa bandhigyo. Marka dambena, aragtida kombiyuutar ayaa aqoonsanaysa daqiiqadaha muhiimka ah, halka wakiilada AI ay falanqeeyaan doorashooyinka taageerayaasha, iyagoo abuura in ka badan 600 bilyan oo iskudhafyo muuqaal ah oo suurtagal ah. Iyadoo daawadayaasha Bravo ay celcelis ahaan daawadaan 24 saac oo content ah bishii—dad badanna ay daawadaan ilaa 75 qeybood—soo bandhigga cusub oo loogu talagalay moobilka xagaaga this ay kuu socotaa dadka si weyn u xiiseeya. Peacock ayaa sidoo kale horumarinaya sida loo daawado ciyaaraha nool ee moobilka. Guga aanu soo dhaafnay, taageerayaal NBA ayaa heli doona qulqulado toos ah oo muuqaalada ciyaaraha toogashada taagan (vertical live streams) oo ay AI ku habeynayso si ay ugu habboonaato taleefannada, kuwaas oo lagu soo bandhigay beta dhexdeeda adeegga Courtside Live.

Waxaa lagu soo bandhigay ciyaarta All-Star ee NBA 2026, Courtside Live waxa uu daawadayaasha u oggol yahay inay beddelaan kamaradaha ku kala duwan isla markaana la falgalaan qaybaha ugu muhiimsan ee qulqulka, si loo xoojiyo waayo-aragnimada gudaha ciyaarta. Iyadoo la dhisayo guud ahaan waxay ka tahay horumarinta muuqaalada gaagaaban ee sanadkii hore, oo uu ku jiray muuqaalada ku saabsan bandhigyada, filimada, ciyaaraha, iyo wararka, Peacock ayaa qorsheynaya inay bisha xigta u qaybin doonto qayb gaar ah oo muuqaalada vertical ah app gaar ah, si la mid ah qaababka ay caan ku yihiin TikTok, Instagram Reels, iyo YouTube Shorts. Tani waa caddeyn ah sida adeegyada qulqulka ay u tartamayaan baraha bulshada si ay u helaan dareenka daawadayaasha. Peacock ma aha kaliya; Disney+ dhawaan ayaa sidoo kale bilaabay muuqaal short form ah oo moobil ah oo la mid ah, halka Netflix uu qorsheynayo inuu ballaariyo muuqaalada gaagaaban ee loogu talagalay inay ku dhiirri geliyaan podkastyo asalka ah. Hawlaha AI ee Peacock ma aha kuwo cusub. Intii lagu guda jiray Ciyaarihii Olimbikada ee summer 2024, waxay bixiyeen dib-u-eegisyo shakhsi ah oo AI ah oo lagu hagayo cod AI ah oo ku dayda codka warbaahineed Al Michaels. Waxaa sidoo kale lagu daraa ciyaaraha mobile-ka ee Peacock laba ciyaar sir ah oo cusub—Law & Order: Clue Hunter iyo Public Eye—oo ay horumarisay shirkadda Wolf Games ee ku takhasustay ciyaaraha AI, oo wada-hawlgal ah NBCUniversal oo la shaaciyey bishii October. Ciyaarahan isdhexgalka ah waxay ku lug leeyihiin ururinta tilmaamaha iyo taageerada AI si loo xalliyo dambiyada. Sidoo kale, waxaa lagu dari doonaa ciyaar trivia maalmeed ah oo ku saleysan Jeopardy!, kaas oo ka mid ah ciyaaraha app-yada ee hadda jira sida Wheel of Fortune iyo Daily Swap. Dhammaan horumarkan ayaa muujinaya istiraatiijiyadda guud ee Peacock ee ah inuu beddelo app-kiisa oo ka noqda adeeg dhaqameed oo qulqulka ah una noqda madal is dhexgal badan, xiiso leh, maadaama uu raadinayo wadooyin cusub oo uu ku helo koritaanka iyo haynta daawadayaasha.