Pinterest, your favorite source for visual inspiration, seems to have a bit of a love-hate relationship with AI (aren’t we all?). On one side, a surge of AI-generated Pins has quietly appeared on the platform. In response, Pinterest introduced labels for AI-generated content along with tools that let users control the kind of Pins they want to see on their feeds. But now, the narrative changes: instead of restricting AI, Pinterest is leveraging it to make your experience more personalized and your boards much smarter. What’s New with Pinterest Boards? Pinterest has upgraded its boards with AI power, meaning your boards are no longer just static folders for saved Pins—they’ve become your personalized inspiration hubs. It’s like your Pinterest boards are boarding the Hogwarts Express, transforming from static, ordinary images into magical, dynamic collections.

(Harry Potter fans will get it…) This update brings a refreshed look and new tabs that adjust based on the types of Pins you’ve saved. Your boards can now suggest new ideas, assist with shopping, and curate content tailored to your tastes. Here’s what’s rolling out: - A “Make it yours” tab for fashion and select home décor boards, suggesting products and related content. - An “All saves” tab: exactly as it sounds, aggregating all your saved Pins in one place. - A “More ideas” tab: offering related Pins based on your board’s content, perfect for categories like beauty, recipes, DIY, and creative subjects. - “Styled for you” (available in US & Canada only): in a new experiment, Pinterest transforms your saved fashion Pins into AI-generated collages. - “Boards made for you” (coming soon to US & Canada): personalized boards curated through a blend of AI recommendations and editorial insight, appearing directly in your home feed and inbox, showcasing shoppable trends and weekly outfit inspiration. These updates will gradually roll out worldwide over the coming months, primarily focusing on the US and Canada to start. Today’s changes turn boards into AI-powered personal shopping assistants, helping users move from admiring dream styles or spaces to actively achieving them. — Vicky Gkiza, VP of Product Management, Pinterest Curious or uncertain about all this AI?Get the full story—including how to filter AI content and a behind-the-scenes look at Pinterest’s AI usage—in our detailed article.