Profound, a leading technology company specializing in AI search visibility, has successfully raised $20 million in a Series A funding round. The round was led by the prominent venture capital firm Kleiner Perkins, with additional participation from NVIDIA’s venture capital division and Khosla Ventures. This substantial capital injection is intended to accelerate product development and expand go-to-market strategies, driving the company’s growth forward. Founded with the mission of empowering businesses in the rapidly evolving realm of AI-driven search technologies, Profound has created innovative software solutions that enable organizations to monitor and manage their presence across AI-powered search engines and answer platforms. As artificial intelligence increasingly transforms how information is accessed and presented online, companies encounter new challenges in maintaining their visibility and influencing customer interactions. At the heart of Profound’s offerings lies an advanced platform focused on Generative Engine Optimization (GEO). This comprehensive suite of tools carefully tracks AI visibility, delivering insights into how AI bots interact with company websites. By monitoring these interactions in real time, Profound provides businesses with actionable data to optimize their content and digital assets for improved recognition and prioritization by AI systems. The platform also helps companies develop content tailored to align with the algorithms that power AI-generated responses and answers.

This capability is especially vital as traditional search engine optimization methods evolve in step with AI technologies, requiring novel strategies to address the unique dynamics of generative AI engines. The involvement of industry leaders such as Kleiner Perkins, NVIDIA, and Khosla Ventures in Profound’s funding round highlights the increasing significance of AI visibility in today’s digital economy. These investors acknowledge AI’s transformative potential and the urgent need for specialized tools that enable businesses to effectively adapt to this new paradigm. According to Profound’s CEO, the new funding will fast-track innovation, enhancing platform capabilities while broadening market reach. Leveraging these resources, Profound plans to assist a wider range of enterprises in navigating the complexities presented by AI-driven search environments. With AI search engines and answer tools becoming more widespread, companies must prioritize strategies that ensure their products, services, and brand messages are effectively communicated and surfaced to potential customers. Profound’s technology addresses this vital need by bridging the gap between business digital content and AI interpreters. The company’s forward-thinking vision anticipates rapid acceleration in AI integration within everyday search functionalities, envisioning a future where understanding and optimizing AI visibility will be an essential part of digital marketing and customer engagement. As Profound continues to innovate, its platform is expected to include more sophisticated analytics, deeper monitoring of AI interactions, and enhanced content optimization workflows. These advances will give businesses greater control and insight into their digital footprint within AI-driven channels. This funding milestone positions Profound at the forefront of the emerging field of AI visibility optimization. The partnership between Profound and its investors reflects a mutual commitment to shaping the future of business-to-audience connection through artificial intelligence-powered search technologies.