Profound, an advanced company specializing in AI search visibility solutions, has raised $35 million in a Series B funding round led by Sequoia Capital, with prior investors also participating, signaling strong confidence in Profound’s vision and growth. The funds will accelerate expansion, scale operations, and enhance enterprise sales to reach a wider client base. Operating in the fast-evolving AI-driven search optimization sector, Profound’s proprietary software helps companies understand and manage their digital presence within AI-powered search engines and answer platforms. As AI integrates increasingly into search functionalities, optimizing content for AI visibility becomes crucial for businesses to stay competitive and engage audiences effectively. Central to Profound’s offerings is Generative Engine Optimization (AIO), which monitors and improves how AI bots discover and interact with company websites. By analyzing AI agents’ interactions with web content, the platform delivers actionable insights that enable firms to boost visibility and influence in AI search results and answer tools. This includes tailoring content to align with AI algorithms’ content prioritization and retrieval methods. The AI-powered search and answer engine landscape is rapidly transforming due to advances in generative AI that synthesize information and provide direct answers. Profound’s technology addresses this shift by equipping enterprises to optimize digital assets for these AI paradigms and craft content strategies that resonate with AI-generated responses, ensuring messages remain clear, relevant, and prominently featured. Practically, Profound’s solutions grant companies control over their digital narratives as processed by AI systems, going beyond traditional SEO by managing AI-driven content synthesis, response generation, and interactive AI agent behaviors. This empowers businesses to enhance customer engagement, strengthen brand recognition, and capitalize on emerging AI search technologies. The $35 million funding will support development of Profound’s technology platform, team expansion, and enhanced market reach, particularly boosting enterprise sales aimed at large organizations navigating AI search visibility complexities.

This round underscores growing corporate demand to adapt to the evolving digital search landscape shaped by AI-generated content and responses. Profound’s progress reflects a broader technological trend where AI-driven strategies enable smarter, more targeted visibility approaches. As AI transforms information access and delivery, optimizing for AI visibility becomes increasingly vital across sectors like e-commerce, media, finance, and healthcare. Looking forward, Profound is positioned to influence how enterprises engage with AI within search ecosystems. Its innovation drive and recent funding highlight the critical need for proactive adaptation to AI advancements. With robust investor support and a growing client base, Profound is set to lead AI search optimization’s ongoing evolution. In summary, the $35 million Series B round marks a key milestone for Profound, facilitating enhancement of its Generative Engine Optimization technology, scaling of operations, and fulfillment of rising enterprise demand. By focusing on AI visibility and helping companies manage their representation in AI-powered search engines and answer tools, Profound addresses a pivotal digital economy need. This funding validates the company’s strategy and signals a future where AI search optimization is central to effective digital marketing and communications.