Profound, a New York City-based technology company specializing in artificial intelligence search optimization, has successfully raised $35 million in Series B funding as of August 2025. This substantial investment round was led by Sequoia Capital, a well-known venture capital firm recognized for supporting innovative tech enterprises. The newly secured capital is aimed at accelerating the development of Profound’s product offerings and expanding the company’s enterprise sales initiatives. Profound’s primary focus is on creating advanced software solutions that help brands better control and measure their presence within AI-powered search and answer engines. As artificial intelligence increasingly shapes how information is accessed and presented online, Profound’s tools are designed to meet the evolving needs of businesses striving to maintain visibility and engagement in this rapidly changing landscape. A key feature of Profound’s software is its focus on Generative Engine Optimization (AIO), a technology that enables organizations to monitor their AI visibility by tracking how their content is surfaced and interacted with on AI search platforms. Moreover, the software delivers in-depth insights into user interactions with company websites, providing brands with a clearer understanding of engagement driven by AI search results. The $35 million infusion in Series B funding highlights strong confidence in Profound’s approach to enhancing brand presence in an increasingly AI-driven digital environment. Sequoia Capital’s leadership in this funding round also reflects a firm belief in the potential for Profound’s solutions to become essential tools for businesses managing the complexities of AI-powered search technologies. As AI-powered search engines and answer platforms grow more prevalent, companies face new challenges in ensuring their offerings are appropriately represented and accessible to consumers. Profound’s commitment to Generative Engine Optimization positions the company at the forefront of assisting brands in adapting and thriving amid these shifts. With the fresh capital, Profound plans to fast-track the advancement of its product suite, boosting capabilities to better serve current clients and attract new enterprise customers.

Additionally, the funds will support scaling sales efforts, focusing on outreach to larger organizations that require sophisticated tools to manage their AI search presence effectively. Profound’s innovative strategy fills a crucial gap in the market as companies seek to understand and influence their visibility within AI-driven search ecosystems. The company’s emphasis on actionable insights and control mechanisms provides a strategic advantage to brands aiming to remain competitive as traditional search optimization tactics rapidly evolve. Looking ahead, Profound is well-positioned to play a central role in defining how brands engage with and leverage AI-powered search technologies. The Series B funding will supply the necessary resources to drive product innovation and expand market reach during a period when AI’s role in information discovery and consumer engagement is growing exponentially. In summary, Profound’s recent Series B funding round led by Sequoia Capital represents a major milestone for the New York-based company. The $35 million investment acts as a catalyst for accelerating product development and expanding enterprise sales efforts. By concentrating on Generative Engine Optimization, Profound equips brands with tools to monitor AI visibility and track user interactions, enabling them to effectively navigate and benefit from AI’s increasing influence in search and answer engines. This development underscores the company’s potential as a key player in the evolving AI search optimization landscape.