SAG-AFTRA, the union representing actors, musicians, and artists, has reached a groundbreaking agreement with major record labels including Warner Music Group, Sony Music Entertainment, Universal Music Group, and Disney Music Group. The multi-year deal, extending from 2021 to 2026, focuses on implementing safeguards when utilizing artificial intelligence (AI) in songs within the music industry. The agreement aims to enhance actor royalties, improve insurance access, and establish guidelines on the ethical and responsible use of AI. This collective bargaining framework ensures that artists and singers receive fair treatment and protection of their rights, dignity, and creative freedom. Duncan Crabtree-Ireland, SAG-AFTRA's National Executive Director & Chief Negotiator, expressed the commitment of both parties to collaborate in safeguarding their members' interests. As per the proposed terms, record labels confirm that only humans designated as artists, singers, or royalty artists can be involved.

The labels must also obtain clear consent and provide detailed information about how an artist's voice will be used and the corresponding compensation before creating AI-generated songs using their voices. Crabtree-Ireland reaffirmed SAG-AFTRA's belief that while technology can enhance creativity, the authenticity of music should always derive from genuine human expression and experience. AI's impact on the entertainment industry, including Hollywood and music, has raised concerns among artists who fear potential exploitation without adequate compensation. SAG-AFTRA has consistently advocated for the fair treatment of its members regarding AI, as seen during its negotiations with movie studios amid a strike in 2023. While specific details about AI's role in movies remain to be finalized, SAG-AFTRA emphasizes its unwavering stance on the issue. This newly established accord between SAG-AFTRA and the record labels reinforces the organization's position on the matter. It allows record labels to create AI-generated songs, but emphasizes that artists must provide consent and receive compensation when their voices are utilized. The record labels have not provided explicit details on the future applications of AI in music but have expressed satisfaction with the agreement, highlighting their commitment to navigate challenges and seize new opportunities while valuing human artistry. The agreement, unanimously approved by the SAG-AFTRA executive committee, will undergo a member vote in the coming weeks for ratification.