Aggregated data from fitness operators demonstrates that AI-powered sales and customer service significantly reduce response times, recover revenue, and save thousands of staff hours monthly. “We evaluated six AI vendors before selecting a solution. The ability to support our fast turnover model and provide franchisees with a unified system for member communication is essential for rapid expansion, ” said Matthew Miller, Cofounder & Chief Brand Officer at SWEAT440. SEATTLE, WA, December 24, 2025 — Replify, an AI customer service and sales platform, conducted a comprehensive industry analysis across health clubs, fitness studios, and wellness centers, revealing consistent operational and financial benefits from implementing AI technology. The study includes data from major brands such as Gold’s Gym, SWEAT440, Club 24 Concept Gyms, Zoom Tan, Dynamic Fitness, Arena Sports, and Seattle Sun Tan, encompassing over 200 locations and hundreds of thousands of members. This analysis coincides with the Health & Fitness Association’s report of record growth in the industry: 77 million Americans currently belong to gyms or studios, with a U. S. market penetration of 24. 9%. Concurrently, the global AI in fitness and wellness market has reached $9. 8 billion and is expected to grow annually by 16. 8% through 2034. Key Findings from the AI in Fitness Business Analysis: - AI Lead Generation and Sales: Gold’s Gym DC Metro experienced a 10-fold increase in lead capture after adopting AI sales technology. Dynamic Fitness recorded a 6-fold improvement in lead generation, capturing more leads in two weeks than in the previous three months combined. These gains result from instant responses and consistent follow-up eliminating delays between inquiry and engagement. - Cost Reduction and Staff Efficiency: SWEAT440, with 25 existing locations and 120 in development, reduced customer service costs by 53% within six weeks, handling over 5, 000 calls and saving 178 staff hours in that time. Club 24 Concept Gyms automates more than 6, 000 calls monthly, while Zoom Tan automates half of all daily calls across 100+ sites, freeing thousands of staff hours for higher-value tasks. - Call Automation and Response Rates: Seattle Sun Tan achieved 74% call automation over 50 locations; Arena Sports manages 60% of inquiries automatically, reporting a 10X return on investment. Premier Sportsplex automated 65% of calls, enabling staff to focus on in-person member service. - Sales Cycle Compression: Gold’s Gym DC Metro shortened its sales cycle from 30 days to 3–5 days, a critical improvement given that prospects generally decide on membership within days, thus enhancing close rates and competitiveness. Reasons Behind Accelerated AI Adoption in Fitness: The Health & Fitness Association's 2025 Benchmarking Report highlights a median revenue growth of 9. 9% in 2024 and median EBITDA margins of 23. 6%, reflecting strong profitability. Furthermore, 91% of surveyed facilities expect continued growth in 2025, enabling investment in technology. Fitness operators adopt AI to capture leads outside of business hours, reduce reliance on contracted call centers, ensure consistent franchise-wide responses, and free staff to improve in-person member experiences.

SWEAT440’s front-deskless model, emphasizing instructors on the training floor without capacity for in-studio calls, exemplifies the need for scalable automation. Industry Trends and Market Outlook: According to the Health & Fitness Association, studios led facility types in 2024 with 23. 1 million members, closely followed by fitness-only gyms at 22. 2 million. Average member retention was 66. 4%, with net membership growing 5. 5%. Digital fitness adoption increased over 30% since 2021, and 43% of gym-goers prefer automated experiences such as AI-powered check-ins and personalized workouts. These trends drive AI adoption beyond early adopters into mainstream use. The global wellness economy, including fitness, currently values $7. 4 trillion and is projected to reach $9 trillion by 2028, per the Global Wellness Institute. Within this, AI-enabled solutions are among the fastest-growing segments. About the Analysis: This report aggregates documented results from fitness operators deploying AI sales and customer service technologies, including case studies, interviews, and benchmarking reports from the Health & Fitness Association, focusing on measurable outcomes like lead generation, cost savings, staff time reduction, and call automation. About Replify: Replify (formerly heyLibby) offers AI sales and customer service solutions tailored for health clubs, gyms, fitness studios, and wellness businesses. Based in Seattle, Replify serves leading brands such as Gold’s Gym, UFC Gyms, Anytime Fitness, SWEAT440, Club 24 Concept Gyms, and Zoom Tan. Its AI manages communication via phone, text, email, and chat around the clock—capturing leads, answering member queries, and routing complex issues to staff. Replify’s outbound capabilities cover phone, SMS, and email. More information is available at https://www. replify. ai. Legal Disclaimer: