AI-generated video commercials are rapidly emerging as a popular trend in advertising due to their cost-effectiveness and efficiency. Increasingly, brands use this technology to create polished, professional ads on a large scale, bypassing typical logistical hurdles such as bad weather, scheduling issues, or imperfect actor performances. These synthetic ads feature flawless, computer-generated avatars set against idealized backgrounds, allowing marketers to easily customize content for global audiences with minimal effort. The attractiveness of AI-created advertisements lies not only in their affordability but also in their consistency and control. Unlike human actors who may become involved in scandals or exhibit biases, AI avatars deliver a consistent, controversy-free message. This has motivated many brands to adopt synthetic spokespeople to preserve brand integrity and avoid uncertainties tied to live talent. Despite these advantages, audience reactions have been mixed, with many viewers expressing unease and distrust toward AI-generated commercials. Part of this response stems from the well-known “uncanny valley” effect, where nearly lifelike synthetic figures provoke discomfort. Viewers often feel deceived by AI disclaimers that do little to ease their sense of detachment. The avatars’ perfect appearance and behavior lack the natural flaws and relatable subtleties crucial for building trust and emotional bonds with a brand. Critics contend that although AI can improve certain production elements, the inherent perfection of synthetic spokespeople may ultimately weaken the emotional connection vital to effective advertising.

Trust is central to marketing success; when consumers find an ad authentic, they tend to develop loyalty and a deeper connection with the brand. Conversely, ads missing genuine human presence risk alienating audiences, diminishing trust, and reducing marketing effectiveness. Proponents of AI-generated content highlight advantages such as scalability, immunity from scandal-prone talent, and avoidance of human biases. They argue that in a time when social issues and brand accountability are intensely scrutinized, AI provides a safer, more controllable way to convey messages. However, opponents warn that overreliance on AI-driven storytelling can foster skepticism beyond mere discomfort, leading to outright rejection and disregard for the ad’s message. The debate over AI in advertising raises fundamental questions about balancing technological innovation with human connection. While AI tools offer valuable help in producing and streamlining content, it is concluded that they should not replace authentic human storytelling. Human narratives bring emotional depth and authenticity that machines cannot yet fully replicate. Ultimately, the future of advertising may lie in combining AI’s efficiencies with the unmatched qualities of human creativity and empathy. Brands that achieve this balance are more likely to build stronger consumer trust, loyalty, and engagement. Excessive dependence on synthetic presenters risks alienating audiences and eroding the foundational trust essential for successful marketing. As AI advances, marketers face the challenge of leveraging this technology without losing the genuine human touch that fosters meaningful connections with their audiences.