This post, co-authored by Shriram Sridharan, Taeuk Kang, and Santhosh Kumar Manavasi Lakshminarayanan from Rox, introduces Rox’s new revenue operating system designed for the applied AI era. Rox unifies disparate data sources—such as CRM, marketing automation, finance, support tickets, and product usage—into a single system to eliminate silos that hinder sales teams and leave insights unused. Rox provides a revenue operating system built on AWS that integrates signals from various systems and enables AI agents to execute go-to-market workflows in real time. Rather than manually reconciling reports, sellers receive real-time intelligence and automation across web, Slack, macOS, and iOS platforms. Rox is now generally available. ### Solution Overview Modern go-to-market teams require more than static databases; revenue data spans dozens of systems and must be unified and actionable. Rox achieves this via a layered AWS architecture featuring: - **System of record:** a unified, governed knowledge graph consolidating CRM, finance, support, product telemetry, and web data - **Agent swarms:** intelligent, account-aware agents orchestrating multi-step workflows like research, outreach, opportunity management, and proposal creation - **Interfaces:** accessible workflows on web, Slack, iOS, and macOS, converting CRM from a passive database into an active, intelligent system of action ### Features and Benefits The newly launched **Command** interface orchestrates conversational multi-agent workflows, coordinating specialized agents to handle complex requests, e. g. , preparing renewal briefs or drafting follow-ups. Each step uses tool integrations (CRM, calendar, email, enrichment) subject to strict guardrails ensuring legal compliance, business relevance, and safety. Suggestions are explainable, reversible, and governed by role-based controls and audit logs. ### Amazon Bedrock Integration To power Command’s multi-step reasoning and tool orchestration, Rox uses Anthropic’s Claude Sonnet 4 via Amazon Bedrock for its superior tool-calling and reasoning capabilities.

Amazon Bedrock also provides the scalability, security, and flexibility needed for enterprise-level deployment. ### Additional Rox Capabilities - **Research:** deep account and market research based on unified data (from private beta) - **Meet:** recording, transcribing, summarizing meetings and converting them into action (from private beta) - **Outreach:** personalized prospect engagement using unified context (new) - **Revenue:** pipeline tracking and updates within workflow (new) - **Auto-fill proposals:** quick assembly of tailored proposals from account data (new) - **Rox apps:** modular extensions with dashboards and trackers (new) - **Mobile apps:** iOS app for notifications and meeting prep; Mac app for call transcription and context integration (new) - **Regional expansion:** available now in AWS Middle East (Bahrain) region to align with data residency needs (new) ### Early Customer Impact In beta, Rox delivered impressive results: - 50% increase in rep productivity - 20% faster sales velocity - Doubling of revenue per representative Clients reported significant improvements such as a 40–50% increase in average selling prices, 90% reduction in rep prep time, faster deal closures, and 15% more six-figure deals discovered. Rox also reduced ramp time for new reps by 50%. ### Get Started with Rox Rox envisions always-on agent swarms that continuously research accounts, engage stakeholders, and advance pipelines. Now generally available, Rox can be accessed via rox. com and AWS Marketplace. Rox and AWS are committed to building the AI-powered operating system for modern revenue teams. ### About the Authors - **Shriram Sridharan:** Co-Founder and Engineering Head at Rox, previously led data infrastructure teams at Confluent and contributed to Amazon Aurora’s development. - **Taeuk Kang:** Founding Engineer at Rox, experienced in AI research and large language model agent development, with prior roles at X (Twitter) and Stripe. - **Santhosh Kumar Manavasi Lakshminarayanan:** Leads Platform at Rox, formerly Director of Engineering at StreamSets (IBM) with a strong background in cloud-scale data pipelines and platform engineering. - **Andrew Brown:** AWS Account Executive for AI Startups, specializing in cloud solutions to help startups scale operations using AWS technologies.