iHeartMedia, Fluency, and MoEngage Drive Innovation in Programmatic Advertising and AI-Powered Marketing
Brief news summary
iHeartMedia has partnered with Viant to introduce programmatic advertising across its streaming audio, broadcast radio, and podcast catalogs, marking a notable shift for radio, though common in other channels. This follows a recent similar deal with StackAdapt. Meanwhile, Fluency secured $40 million in Series A funding for its digital advertising platform, which leverages agentic AI to automate workflows like dynamic ad changes across channels. The new capital aims to enhance publisher integrations. Earlier, customer engagement platform MoEngage raised $100 million to expand its Merlin AI agentic suite and has now secured an additional $180 million—comprising a $57 million Series F and $123 million in secondary market funding—to further develop Merlin AI, MoEngage Inform for streamlined communications, and MoEngage Analytics for user behavior insights. MoEngage’s total funding has reached $460.3 million.iHeartMedia has teamed up with Viant to introduce programmatic advertising across its streaming audio, broadcast radio, and podcast offerings. While programmatic is uncommon in radio, it is more prevalent in other channels. Additionally, a similar partnership with StackAdapt was announced last month. Fluency recently secured $40 million in Series A funding for its digital advertising platform, which operates at scale across paid media and the open web. The platform incorporates agentic AI features that automate workflows, such as dynamically adjusting ads across multiple channels.
The capital will be directed toward improving publisher integrations. Earlier in November, customer engagement platform MoEngage raised $100 million to expand its Merlin AI agentic suite. It has now raised an additional $180 million—comprising $57 million in Series F funding and $123 million in secondary market investments—to further develop that suite, along with MoEngage Inform, which streamlines key communications, and MoEngage Analytics, designed for user behavior insights. This brings the company's total funding to $460. 3 million.
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iHeartMedia, Fluency, and MoEngage Drive Innovation in Programmatic Advertising and AI-Powered Marketing
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