Salesforce has released a detailed report on the 2025 Cyber Week shopping event, analyzing data from over 1. 5 billion global shoppers. The findings show a 7% rise in worldwide sales compared to the previous year, reaching $336. 6 billion, highlighting growing e-commerce activity during this key holiday period. In the U. S. , sales increased by 5%, totaling $79. 6 billion, underscoring Cyber Week’s sustained impact on retail revenue across international markets, shaped by changing consumer habits and advances in online shopping technologies. A major insight from the report is the significant influence of artificial intelligence (AI) and automated agents on consumer purchasing during Cyber Week. AI-powered features such as personalized product recommendations and conversational virtual customer service generated about $67 billion in sales, representing roughly 20% of the week’s total transactions. This trend indicates a strong shift toward AI-enhanced shopping experiences tailored to individual preferences. Salesforce’s own Agentforce Commerce platform was instrumental in handling this surge in demand, processing 61 million orders with 100% uptime throughout Cyber Week, ensuring smooth shopping for consumers and reliable operations for retailers. This performance reflects the growing integration of AI in e-commerce infrastructure, which boosts efficiency and customer engagement by simplifying product discovery and providing instant assistance. The 2025 results suggest broader retail industry implications, with AI and automation becoming central to omnichannel strategies.

Retailers are expected to continue investing in these technologies to meet customer expectations, increase conversion rates, and drive growth. Moreover, sustained sales growth amid economic uncertainties signals resilient consumer spending during peak seasons, aided by enhanced online platforms that create engaging and efficient shopping journeys. Looking forward, the report emphasizes AI’s potential to further innovate e-commerce by improving personalization, optimizing inventory, and offering more responsive support, fostering customer loyalty and lifetime value. Salesforce’s insights confirm the pivotal role of digital technologies in retail’s transformation, as AI and agent-based systems reshape consumer-brand interactions and introduce new opportunities and challenges globally. In summary, key trends from Cyber Week 2025 include: - A 7% global sales increase to $336. 6 billion, with U. S. sales reaching $79. 6 billion, up 5% year over year. - AI and agents influenced $67 billion of sales, about 20% of total transactions, via advanced personalization and engagement. - Salesforce’s Agentforce Commerce handled 61 million orders flawlessly with full uptime, demonstrating robust technology performance. The adoption of data-driven AI solutions is reshaping retail, enhancing shopping experiences, and driving significant sales growth during major commercial events like Cyber Week. Industry stakeholders are encouraged to leverage these insights to adapt and thrive in an evolving digital economy. For more details, Salesforce’s official 2025 Cyber Week report is available at investor. salesforce. com.