Samsung is planning to enhance its voice assistant, Bixby, with generative artificial intelligence (AI) technology, according to reports. The aim is to redefine Bixby's role so that it can be equipped with generative AI and become smarter in the future. This upgrade is expected to enable more natural conversations and provide better support for Samsung products in their ecosystem.
The report highlights that while voice assistants typically rely on specific questions and answers, generative AI-powered chatbots are better equipped to handle complex queries. Samsung hopes to incorporate more advanced AI features into its devices and compete with Apple, which recently became the world's top smartphone brand. Voice AI technology is a growing area, with consumers expressing interest in capabilities that match human capabilities, offer convenience and speed up tasks.
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