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April 1, 2024, 7:55 a.m.
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Brief news summary

Samsung is reportedly planning to enhance its voice assistant, Bixby, with generative artificial intelligence (AI) technology. According to Won-joon Choi, an executive vice president at Samsung, this upgrade will allow for more natural conversations and better integration with Samsung's product ecosystem. Samsung aims to compete with Apple, which recently surpassed it as the world's leading smartphone brand. Voice AI technology is still evolving, and companies are working to improve its conversational abilities and complex query handling. Research shows that a majority of consumers would use voice technology if it were as capable, easier, and faster than manual tasks.

Samsung is planning to enhance its voice assistant, Bixby, with generative artificial intelligence (AI) technology, according to reports. The aim is to redefine Bixby's role so that it can be equipped with generative AI and become smarter in the future. This upgrade is expected to enable more natural conversations and provide better support for Samsung products in their ecosystem.

The report highlights that while voice assistants typically rely on specific questions and answers, generative AI-powered chatbots are better equipped to handle complex queries. Samsung hopes to incorporate more advanced AI features into its devices and compete with Apple, which recently became the world's top smartphone brand. Voice AI technology is a growing area, with consumers expressing interest in capabilities that match human capabilities, offer convenience and speed up tasks.


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