The Samsung Galaxy S25 Ultra is set to be the flagship smartphone for Samsung's Galaxy AI software, launching at the upcoming Galaxy Unpacked event. This model will form the backbone for Galaxy AI's development through 2025 and beyond, giving Samsung an opportunity to shape the future of mobile artificial intelligence. Samsung aims to lead in the AI smartphone arena, especially following Google’s introduction of AI with the Pixel 8. Kantar Research shows that nearly 25% of Galaxy S24 buyers were influenced by AI features, highlighting its significance in the market. Currently, Samsung and Apple are the main players capable of making substantial changes in smartphone technology. While Apple is lagging with its AI rollout, Samsung is anticipated to unveil crucial Galaxy AI updates soon, aiming to define industry trends. 2024 has also seen other manufacturers adopting AI, making features like generative AI essential rather than novel.

IDC's Anthony Scarsella noted that devices with generative AI are anticipated to be the next big industry advancement. With consumer anxieties about AI diminished, Samsung can focus on innovation rather than establishing AI as a necessity. However, a pivotal concern remains regarding who bears the costs of AI integration. While Galaxy AI is currently free, there are indications fees may be introduced by the end of 2025. If Samsung charges for Galaxy AI, it would set a precedent for other manufacturers to adopt a similar "AI as a Service" model. In conclusion, Samsung's early embrace of AI technology with the Galaxy S24 has paid off, leading to increased consumer awareness and market influence. The launch of the S25 family offers Samsung an opportunity to further enhance its leadership in AI integration and consumer pricing strategies.